Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Responsive Nonprofit Summit • Free + Virtual

March 11-12, 2026

Respond '26 (User Summit) 👉 Register by 3/31 & save $300

May 27-29, 2026

Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

Featured Stories

Powerful Online Giving Platform That Integrates With Salesforce: Virtuous Raise

March 16, 2026

Powerful Online Giving Platform That Integrates With Salesforce: Virtuous Raise

TL;DR If you’re running online giving through one platform and managing donor relationships in Salesforce, you already know the tension. Every gift that comes in needs to show up in...

15 Best Donation Platforms for Nonprofits to Boost Your Fundraising in 2026

15 Best Donation Platforms for Nonprofits to Boost Your Fundraising in 2026

How to Build a Brand That Drives Long-Term Fundraising Growth

How to Build a Brand That Drives Long-Term Fundraising Growth

How to Transform Your Nonprofit With AI: 7 Patterns From the Top 7%

How to Transform Your Nonprofit With AI: 7 Patterns From the Top 7%

Recent

best email marketing platforms for nonprofits

July 31, 2025

7 Best Email Marketing Platforms for Nonprofits

So, you’re in charge of emails for your nonprofit. And your boss needs you to send out an email to some of your donors. But this one’s really specific.  These...

Responsive Lab Thumbnail - RNS John Mark & Christine

July 31, 2025

Designing & Scaling a Donor Retention Strategy In 2025 with Christine Robertson and John Mark Vanderpool

In this episode, you'll get practical strategies for increasing donor loyalty with better data, smarter segmentation, and personalized outreach.

When Nonprofits Embrace AI Extraordinary People, Extraordinary Tools

July 30, 2025

When Nonprofits Embrace AI: Extraordinary People, Extraordinary Tools

Explore how today’s nonprofit leaders can begin to wield tools like AI to reimagine generosity in an age where connection has never been more needed.

Responsive Lab YT Thumbnail - Brady Josephson

July 29, 2025

Creating Memorable Experiences for Modern Donors with Brand Building with Brady Josephson

In this episode of The Responsive Lab, Brady Josephson makes the case for long-term brand marketing in a nonprofit world obsessed with short-term returns.

Janeth Carreon Guest Blog

July 22, 2025

Your Impact Is Why Donors Give—Let’s Make Sure They See It

What is the number one reason why donors choose to give to your nonprofit? The impact you create. But here is the challenge: doing life-changing work and measuring and communicating...

Responsive Lab Thumbnail - John Mark Vanderpool

July 22, 2025

Beyond the Ask: Why Donor Lifetime Value Should Shape Your Strategy with John Mark Vanderpool

In this episode of The Responsive Lab, John Mark Vanderpool shares how understanding and leveraging donor LTV can completely shift your fundraising strategy.

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer