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The Virtuous Blog

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Featured Stories

Responsive Lab Thumbnail - Matt Lombardi

December 16, 2025

Digital Strategies to Drive Sustainable Fundraising Growth with Matt Lombardi

How smart digital engagement drives donor action, retention, and recurring giving. A practical conversation with Matt Lombardi.
Responsive Lab Thumbnail - Kel Haney

Mid-Level Matters: Turning Overlooked Donors Into Loyal Supporters with Kel Haney
Responsive Lab Thumbnail - Cherian Koshy

Using Neuroscience to Strengthen Donor Relationships with Cherian Koshy
Top 5 Questions Nonprofits Ask About How to Implement AI

Top 5 Questions Nonprofits Ask About How to Implement AI

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Ask a Responsive Fundraiser with Carly Berna

August 1, 2024

Ask a Responsive Fundraiser: The Benefits of Automation, Changing CRMs, and More

Welcome to the inaugural column of Ask a Responsive Fundraiser! I am so excited to share my experiences and the insights I gained from my decade in fundraising. This column...
5 Ways to Survive a CRM Breakup

July 31, 2024

5 Ways to Survive a CRM Breakup

Breaking up is hard to do, especially when it involves your Customer Relationship Management (CRM) platform. The process is daunting for a nonprofit, especially when there are multiple data sources...
Why Nonprofits Should Change CRMs now

July 30, 2024

Why Nonprofits Should Change CRMs Now: Empower Your Mission with Modern Tools

In the nonprofit sector, every resource counts, and efficiency is key to maximizing impact. One of the most crucial tools for managing relationships, donations, and communications is your Customer Relationship...
A Letter to Fundraisers

July 29, 2024

A Letter to Fundraisers, From a Former Fundraiser on Switching CRMs

Let me introduce myself: I have over a decade of experience in the nonprofit industry, most recently serving as the Chief Marketing and Development Officer for a $30M nonprofit. I...
T. Clay Buck headshot with Data Quality

July 26, 2024

Data Quality: Why It Matters and What to Do About It

You might want to be sure you’re sitting down for this: In 2016, the Harvard Business Review reported that poor-quality data cost US businesses $3.1 trillion annually. That was nearly...
How to Sell Your CRM Conversion Internally

July 19, 2024

How to Sell Your CRM Conversion Internally: A Strategic Guide

A Customer Relationship Management (CRM) system can be the lifeblood of a nonprofit organization. It impacts employees, donors, and processes. The right nonprofit CRM can make your job easier, allowing...
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Chief Information Officer