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The Virtuous Blog

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The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...
The 2026 Virtuous Benchmark Report for Education Nonprofits

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits
Building Sustained Giving Through Human Connection and Technology With Chris Larson

Building Sustained Giving Through Human Connection and Technology
Turning Program Metrics Into Fundraising Fuel With Chris Palombo

Turning Program Metrics Into Fundraising Fuel

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October 15, 2024

Overcome Disconnected Systems: Unify Your Financial Data with Virtuous

In today's world, donors expect personal connections with the causes they support. However, many nonprofits are stuck using outdated, disconnected systems that make achieving this difficult. These disjointed systems often...
CRM transition

October 14, 2024

How to Align Stakeholders for a Seamless CRM Transition

In today's rapidly evolving digital landscape, implementing a robust Customer Relationship Management (CRM) system is crucial for nonprofits seeking to streamline operations and enhance donor engagement. But successful CRM adoption...
Optimizing Donor Engagement for Faith-Based Nonprofits: Key Strategies for Growth

October 11, 2024

Optimizing Donor Engagement for Faith-Based Nonprofits: Key Strategies for Growth

Giving is deeply personal, and for faith-based nonprofits, it is often fueled by shared religious or moral convictions. This unique connection fosters a sense of belonging and community among donors,...
Breaking Down Silos: How to Boost Team Collaboration and Transparency with Virtuous

October 10, 2024

Breaking Down Silos: How to Boost Team Collaboration and Transparency with Virtuous

In today’s rapidly evolving nonprofit landscape, the traditional one-size-fits-all fundraising approach is no longer effective. Nonprofits are facing increasing challenges: lagging donor retention, disconnection from today’s donors, and outdated legacy...
Ask a Responsive Fundraiser Carly Berna Tamara Wheeler

October 10, 2024

Ask a Responsive Fundraiser: Faith-Based Nonprofit Edition

Welcome back to another edition of Ask a Responsive Fundraiser! This week, Virtuous released the Faith-Based Nonprofit Benchmark Report and hosted a webinar with RKD. Our very own Carly Berna...
Switch CRMs resource

October 9, 2024

The Resource You Need to Switch CRMs

Imagine you’ve just joined a nonprofit and are responsible for some level of fundraising. You start getting acquainted with all of the tools you have at your disposal, and you...
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Todd Shinabarger​
Chief Information Officer