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The Virtuous Blog

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Featured Stories

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...
The 2026 Virtuous Benchmark Report for Education Nonprofits

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits
Building Sustained Giving Through Human Connection and Technology With Chris Larson

Building Sustained Giving Through Human Connection and Technology
Turning Program Metrics Into Fundraising Fuel With Chris Palombo

Turning Program Metrics Into Fundraising Fuel

Recent

5 ways to level up your donor experience with Virtuous

September 18, 2024

5 Ways You Can Level Up Your Donor Experience

In today's fast-paced and digitally connected world, nonprofits face unique challenges in building meaningful relationships with donors. Many organizations still rely on traditional, one-size-fits-all fundraising strategies that fail to resonate...
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September 16, 2024

How Virtuous Can Help Eliminate Chaos and Frustration in Major Donor Management

Managing relationships with major donors can often feel like juggling too many tasks at once. Traditional approaches to major donor management, characterized by impersonal mass communications, a “one-size-fits-all” strategy, and...
Ask a Responsive Fundraiser Katy Beth Cassell

September 12, 2024

Ask a Responsive Fundraiser: Leadership Changes, Planned Giving, and More

Welcome back to Ask a Responsive Fundraiser, where we tackle some of the most pressing questions nonprofit organizations face in their quest to make a difference. This week, we welcome...
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September 10, 2024

Dana Snyder’s Guide to Expanding Your Monthly Donor Program

Welcome to Episode 1 of The Responsive Lab, the podcast where innovation and impact converge to transform the nonprofit world!  In this episode, your co-hosts, Carly Berna and Stephen Boudreau,...
year end (for partners)

September 6, 2024

A Successful 2025 Starts Now: Why End-of-Year Tech Evaluation is a Critical Part of Your Nonprofit’s Annual Planning

As 2024 winds down, nonprofits are busy with two main activities: executing their end-of-year giving campaigns and planning for the new year. A thoughtful annual planning process is a major...
Ask A Responsive Fundraiser - Mike Esposito

September 5, 2024

Ask a Responsive Fundraiser: Building Corporate Sponsorships, Authentic Connections, and More

Welcome back to Ask a Responsive Fundraiser, where we tackle some of the most pressing questions nonprofit organizations face in their quest to make a difference. This week, we welcome...
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer