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The Virtuous Blog

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Featured Stories

Clay Buck Interview with Virtuous: Nonprofit Data and AI

February 5, 2026

What AI Actually Changes (and Doesn't Change) About Nonprofit Data

TL;DR: AI can’t fix bad data. Garbage in, garbage out still applies. Your donor data is a story your supporters are telling you. Listen to it. Data security and governance...
N1 Philanthropy: The Case for Precision Giving in an Attention Economy

N1 Philanthropy: The Case for Precision Giving in an Attention Economy
Best CRM for Nonprofits in 2026

Best CRM for Nonprofits in 2026: How to Choose the Right Platform for Your Organization
Responsive Lab Thumbnail Sonja Howden

Building Trust with Donors Through Better Impact Measurement with Sonja Schappert Howden

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Responsive Lab Thumbnail - John Mark Vanderpool

July 22, 2025

Beyond the Ask: Why Donor Lifetime Value Should Shape Your Strategy with John Mark Vanderpool

In this episode of The Responsive Lab, John Mark Vanderpool shares how understanding and leveraging donor LTV can completely shift your fundraising strategy.
Responsive Lab Thumbnail

July 15, 2025

Leading Change with Empathy: The PAUSE Framework for Nonprofits with Heather Hiscox

In this episode of The Responsive Lab, Heather Hiscox unpacks how nonprofits can lead organizational change with empathy, inclusion, and clarity.
donor lifetime value

July 11, 2025

Donor Lifetime Value: The Key to Building Stronger Relationships and Sustainable Growth

When it comes to building a thriving nonprofit, focusing solely on one-time donations can only go so far. New donor acquisition is expensive and it doesn’t offer predictability. This is...
Virtuous and Verified First Unite to Help Nonprofits Onboard People Faster and Keep Communities Safe

July 10, 2025

Virtuous and Verified First Unite to Help Nonprofits Onboard People Faster and Keep Communities Safe

Virtuous and Verified First now work together to simplify background checks. Welcome staff and volunteers faster, stay compliant, and keep your mission moving without missing a beat.
how to increase new donor acquisition

July 9, 2025

How to Increase New Donor Acquisition

New donor acquisition is an essential building block for every nonprofit. While donor retention is more cost-effective, every organization faces natural attrition, making new donor acquisition vital for sustaining and...
portfolio balance in fundraising

July 7, 2025

Donor Portfolio Balance in Fundraising: What Should Your Donor Allocation Look Like?

In the world of fundraising, building a balanced donor portfolio is similar to managing a diversified financial portfolio. Just as financial investors spread their assets across different areas to minimize...
Actionable tips and insights for personalizing
donor engagement with responsive fundraising.
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer