TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually
TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as
TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That
TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it
TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or
TL;DR Most fundraisers know their retention rate. Many track acquisition cost. But average gift amount often gets less attention than it deserves, and that’s where a lot of revenue growth
TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who
TL;DR If you’ve been heads-down in the day-to-day, this report is your permission to step back and look at the bigger picture. We pulled giving data from 771 mid-sized US
A Benchmark Study of 346 Organizations. Published February 2026 1. Executive Summary Fundraising has never been more complex. Donor expectations are higher. Data is overwhelming in volume and scattered in
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This post was co-written with the Dataro team, and can also be found on their blog here. It’s no secret that nonprofits are facing challenges in donor engagement. How donors
As 2024 winds down, nonprofits are busy with two main activities: executing their end-of-year giving campaigns and planning for the new year. A thoughtful annual planning process is a major
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
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