
The Lapsed Donor Letter That’s Killing Your Retention (And 5 Ways to Fix It)
A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading

TL;DR If you lead advancement at a college, university, or education foundation, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with major

How do you build a fundraising base that actually sustains your organization over decades? Most fundraisers know recurring giving matters, but few have a clear picture of what makes monthly
What does it actually take to turn program metrics into fundraising fuel? A lot of fundraisers know they need to share impact, but get stuck the moment they try to

TL;DR If you lead philanthropy at a hospital or health system, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with grateful patient

TL;DR If you lead fundraising at a faith-based nonprofit, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with appeals, follow-ups, and donor

“Nonprofits are not in the business of raising money. They are in a competition for connection.” I wrote that in The Generosity Crisis in 2022, and I believed it then.

TL;DR Picture this: A fundraising team gets pulled into a room. Leadership announces a round of layoffs, and another round is coming if revenue doesn’t climb. That scenario actually happened

“Nonprofits are not in the business of raising money. They are in a competition for connection.” I wrote that in The Generosity Crisis in 2022, and I believed it then.

About once a month, I host a gathering of nonprofit and social impact leaders that I call a Dinner of Extraordinary Humans. The rules are simple: phones off, real food,

TL;DR When I first began experimenting with artificial intelligence in nonprofit fundraising around 2017, it did feel revolutionary. But it was a revolution hidden behind complexity. The models were powerful,

TL;DR → Philanthropy has long emphasized targeting and segmentation, often without questioning the underlying assumption: people are best understood in groups. → The concept of N of one, rooted in

Several years ago, I sat with a development director late one evening. The office was mostly dark. A handful of desk lamps glowed in an open floor plan that had

Why “AI-First” Isn’t Enough for a Sector Built on Trust The hotel ballroom in New York buzzed with the familiar electricity of a tech conference – half excitement, half inevitability.

The kitchen of The Bear is not for the faint of heart. Tickets pile, tempers flare, knives flash in the heat of controlled chaos. Yet somehow, Carmy and his team

Changing the question that starts the work The question arrived quietly. No theatrics. No new software demo glowing on a big screen. Just a director of programs looking at a

Explore how today’s nonprofit leaders can begin to wield tools like AI to reimagine generosity in an age where connection has never been more needed.

Struggling to get nonprofit leaders on board with AI? Discover 4 proven strategies to overcome tech skepticism and drive AI adoption at your organization.
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.