Suggested Donation Amount: 9 Best Guidelines + How to Use AI
Determining which donation ask amounts to include your annual appeal is a complex puzzle to solve. These 4 action steps can help you grow generosity.
July 13, 2026
Determining which donation ask amounts to include your annual appeal is a complex puzzle to solve. These 4 action steps can help you grow generosity.
There’s a story in every study, data set, and list of numbers. And as a former fundraiser and the current Fundraiser in Residence at Virtuous, one of my favorite pastimes
TL;DR: Which is more important: annual giving or major gifts? Depending on who you talk to, you may hear drastically different opinions. The truth is that both revenue streams are
TL;DR – Launch a skills bank so professionals can donate their expertise in a structured way. – Create item wish lists tied to specific campaigns to ensure you get what
TL;DR: Nonprofit leaders launch capital campaigns hoping to hit a number, but the campaigns that actually change an organization’s trajectory do more than that. They build something that outlasts the
Prospect Research Tools TL;DR: Data from our 2026 Nonprofit Benchmark Report revealed that 67% of all donor revenue comes from major donors. And 22% from mid-level donors. And while there
Donation Page TL;DR: Let’s talk about your donation page. If a donor makes it all the way to your website giving page, so much of the legwork has already been
TL;DR: One month ago, I stood on a stage in Dallas to close out day two of our Respond conference, the one week each year when our customers come together
Learn how you can organize and mobilize your communities and re-activate donor generosity during the year-end fundraising season.
The busiest time of the year is upon us. Take your year-end fundraising strategies to the next level by following this step-by-step marketing guide.
How does your nonprofit follow up with first-time volunteers or someone veteran volunteers? Learn why a volunteer-to-donor journey is critical for any cause.
Google announced that it plans to sunset Google Optimize in September 2023, meaning nonprofits must start looking for an alternative solution now. As a nonprofit organization, your website plays a
How do you currently organize opportunities for your volunteers? Is it via a sign-up sheet at your front desk? Perhaps it’s a weekly or monthly email requesting volunteers for upcoming
Approximately 25% of the adult population in the United States volunteers, which means effective volunteer management is increasingly important for nonprofits. In fact, when you look at younger generations, that
As a fundraiser, do you truly understand why your donors give to your organization? In this episode of The Responsive Weekly, Angel Aloma of Aloma Fundraising Strategies joined Erik Tomalis
Stock gifts are becoming ever more important for nonprofits. A key part of Responsive Fundraising is enabling your donors to give in the ways they want to give, which means
Mastercard is implementing new rules and regulations for all organizations, including nonprofits, that accept and process transactions via Mastercard. As of October 2022, these rules and regulations were marked as
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
