
The Lapsed Donor Letter That’s Killing Your Retention (And 5 Ways to Fix It)
A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading

TL;DR If you lead advancement at a college, university, or education foundation, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with major

How do you build a fundraising base that actually sustains your organization over decades? Most fundraisers know recurring giving matters, but few have a clear picture of what makes monthly
What does it actually take to turn program metrics into fundraising fuel? A lot of fundraisers know they need to share impact, but get stuck the moment they try to

TL;DR If you lead philanthropy at a hospital or health system, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with grateful patient

TL;DR If you lead fundraising at a faith-based nonprofit, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with appeals, follow-ups, and donor

“Nonprofits are not in the business of raising money. They are in a competition for connection.” I wrote that in The Generosity Crisis in 2022, and I believed it then.

TL;DR Picture this: A fundraising team gets pulled into a room. Leadership announces a round of layoffs, and another round is coming if revenue doesn’t climb. That scenario actually happened

Learn how you can organize and mobilize your communities and re-activate donor generosity during the year-end fundraising season.

The busiest time of the year is upon us. Take your year-end fundraising strategies to the next level by following this step-by-step marketing guide.

How does your nonprofit follow up with first-time volunteers or someone veteran volunteers? Learn why a volunteer-to-donor journey is critical for any cause.

Google announced that it plans to sunset Google Optimize in September 2023, meaning nonprofits must start looking for an alternative solution now. As a nonprofit organization, your website plays a

How do you currently organize opportunities for your volunteers? Is it via a sign-up sheet at your front desk? Perhaps it’s a weekly or monthly email requesting volunteers for upcoming

Approximately 25% of the adult population in the United States volunteers, which means effective volunteer management is increasingly important for nonprofits. In fact, when you look at younger generations, that

As a fundraiser, do you truly understand why your donors give to your organization? In this episode of The Responsive Weekly, Angel Aloma of Aloma Fundraising Strategies joined Erik Tomalis

Stock gifts are becoming ever more important for nonprofits. A key part of Responsive Fundraising is enabling your donors to give in the ways they want to give, which means

The phrase “matching gifts” can mean different things such as board members or foundations offering to match the amount of money you raise during a certain time. However, over the

Mastercard is implementing new rules and regulations for all organizations, including nonprofits, that accept and process transactions via Mastercard. As of October 2022, these rules and regulations were marked as
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.