
What is a Good Donor Retention Rate for 2026?
TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who

TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who

TL;DR If you’ve been heads-down in the day-to-day, this report is your permission to step back and look at the bigger picture. We pulled giving data from 771 mid-sized US

TL;DR If your board is asking questions you can’t answer in real time, you probably don’t have a data problem. It’s more of an infrastructure problem. Most nonprofits are sitting

TL;DR: Most fundraisers we talk to have the same problem: They need more business partners. They want a mid-level pipeline that can sustain their programs. And they have no idea

TL;DR: You know the moment. A donor lands on your website, reads a story that moves them, and they’re ready to give. But the donate button is buried. Or worse,

Learn major donor fundraising strategies in fundraising, focusing on authentic relationships and responsive approaches for effective engagement.

TL;DR: Every donor in your file tells a story. But some of those stories have chapters you haven’t read yet. That $50-a-month donor your team already loves? They might also
TL;DR: If you lead a nonprofit team, you already know the tension. You care deeply about your mission, your staff cares deeply about your mission, and yet somehow the culture

Welcome to the inaugural column of Ask a Responsive Fundraiser! I am so excited to share my experiences and the insights I gained from my decade in fundraising. This column

In the nonprofit sector, every resource counts, and efficiency is key to maximizing impact. One of the most crucial tools for managing relationships, donations, and communications is your Customer Relationship

Let me introduce myself: I have over a decade of experience in the nonprofit industry, most recently serving as the Chief Marketing and Development Officer for a $30M nonprofit. I

A Customer Relationship Management (CRM) system can be the lifeblood of a nonprofit organization. It impacts employees, donors, and processes. The right nonprofit CRM can make your job easier, allowing
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.