A midyear status check on a definition that keeps moving TL;DR: A year ago, the sentence I heard most often from nonprofit leaders was a quiet confession: we have not
At Virtuous, we believe that “good enough” is no longer good enough for nonprofits. The world that fundraisers operate in is changing every day. More and more households are opting
TL;DR: Fifteen years in advancement services taught me that most bad asks are not so much a relationship problem. But a bit more of a homework problem. Doing the research
TL;DR: When Prospect Research Eats Your Week Gift officers and prospect research teams routinely spend 2 to 4 hours per donor compiling a research briefing before a single meeting or
Donation Widget TL;DR: Your nonprofit might have the perfect donation form…fully branded, persuasive copy, and a clean design. But as with most donation pages, there’s only one URL. So, if
Determining which donation ask amounts to include your annual appeal is a complex puzzle to solve. These 4 action steps can help you grow generosity.
There’s a story in every study, data set, and list of numbers. And as a former fundraiser and the current Fundraiser in Residence at Virtuous, one of my favorite pastimes
TL;DR: Which is more important: annual giving or major gifts? Depending on who you talk to, you may hear drastically different opinions. The truth is that both revenue streams are
There’s a story in every study, data set, and list of numbers. And as a former fundraiser and the current Fundraiser in Residence at Virtuous, one of my favorite pastimes
Bringing More Fundraisers Into the Conversation Virtuous User Summit has always been about equipping our customers with the tools to grow generosity. In 2026, we’re expanding on everything that made
The 2025 Virtuous Benchmark Report offers valuable giving data from 570+ nonprofits; the report includes organizations from sectors such as Human Services, Education, Faith, and Healthcare. To provide the most
Millennials and Gen Z are reshaping philanthropy. Learn how data-driven, responsive fundraising is key to reaching the next generation of donors.
Fundraising is the lifeblood of nonprofit organizations. It fuels your mission, enables impactful programs, and connects you with the community that supports your cause. However, even the most well-intentioned teams
We’re happy to welcome our very own Carly Berna back to Ask a Responsive Fundraiser. This week, she tackles fundraising metrics, brand refreshing, and using AI in nonprofit work. Be
As the end of the year approaches, it’s time to tackle a crucial task for nonprofit organizations: ensuring your end-of-year receipting process is seamless, accurate, and donor-friendly. Thoughtful and timely
As a former fundraiser, I understand how much is asked of you. Oftentimes, you don’t have enough resources to hit your goals, and you have to rely on technology to
Last month, Virtuous released its first Benchmark Report. As a previous customer, I was super excited about this. When I was a fundraiser, I would constantly look at benchmark reports.
Imagine you’ve just joined a nonprofit and are responsible for some level of fundraising. You start getting acquainted with all of the tools you have at your disposal, and you
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
