A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading
TL;DR If you lead advancement at a college, university, or education foundation, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with major
How do you build a fundraising base that actually sustains your organization over decades? Most fundraisers know recurring giving matters, but few have a clear picture of what makes monthly
What does it actually take to turn program metrics into fundraising fuel? A lot of fundraisers know they need to share impact, but get stuck the moment they try to
TL;DR If you lead philanthropy at a hospital or health system, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with grateful patient
TL;DR If you lead fundraising at a faith-based nonprofit, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with appeals, follow-ups, and donor
“Nonprofits are not in the business of raising money. They are in a competition for connection.” I wrote that in The Generosity Crisis in 2022, and I believed it then.
TL;DR Picture this: A fundraising team gets pulled into a room. Leadership announces a round of layoffs, and another round is coming if revenue doesn’t climb. That scenario actually happened
Bringing More Fundraisers Into the Conversation Virtuous User Summit has always been about equipping our customers with the tools to grow generosity. In 2026, we’re expanding on everything that made
The 2025 Virtuous Benchmark Report offers valuable giving data from 570+ nonprofits; the report includes organizations from sectors such as Human Services, Education, Faith, and Healthcare. To provide the most
Millennials and Gen Z are reshaping philanthropy. Learn how data-driven, responsive fundraising is key to reaching the next generation of donors.
Fundraising is the lifeblood of nonprofit organizations. It fuels your mission, enables impactful programs, and connects you with the community that supports your cause. However, even the most well-intentioned teams
We’re happy to welcome our very own Carly Berna back to Ask a Responsive Fundraiser. This week, she tackles fundraising metrics, brand refreshing, and using AI in nonprofit work. Be
As the end of the year approaches, it’s time to tackle a crucial task for nonprofit organizations: ensuring your end-of-year receipting process is seamless, accurate, and donor-friendly. Thoughtful and timely
As a former fundraiser, I understand how much is asked of you. Oftentimes, you don’t have enough resources to hit your goals, and you have to rely on technology to
Last month, Virtuous released its first Benchmark Report. As a previous customer, I was super excited about this. When I was a fundraiser, I would constantly look at benchmark reports.
Imagine you’ve just joined a nonprofit and are responsible for some level of fundraising. You start getting acquainted with all of the tools you have at your disposal, and you
Welcome back to Ask a Responsive Fundraiser! This week, Carly Berna, Director of Product Marketing at Virtuous, is back to answer your questions. We’re tackling donor thank yous, bridging the
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
