TL;DR: Every development director I have ever met can recite the four stages without looking up from their coffee. Identification. Cultivation. Solicitation. Stewardship. Moves management. The framework predates the CRMs
End-of-year bustle doesn’t always lend itself to getting creative in fundraising campaigns. But when Giving Tuesday rolls around, sending out the same copy/pasted emails from last year just won’t cut
TL;DR: The Portfolio Problem Most MGOs carry a mental shortlist of around 20 donors. Those are the relationships that get consistent attention. Everyone else in the portfolio, mid-level donors, lapsed
You’ve probably heard of Giving Tuesday. But have you heard of DAF Day? DAF Day is a new national day of giving that promotes the use of donor-advised funds (DAFs)
TL;DR So, you’re thinking about switching to Virtuous CRM+. Whether you’re… → Coming from a legacy CRM that you can’t wait to shed → Or still questioning if it’s even
TL;DR: A Different Approach to Wealth Screening All gift officers strive to know their donors personally…what they care about, why they give, important personal details about their lives. But at
TL;DR: Planned giving has a reputation problem at smaller nonprofits. It sounds like something universities and hospital systems do, with a dedicated officer, outside counsel, and a glossy brochure explaining
TL;DR: Let’s be honest: Adding someone’s name to the front of an email doesn’t really count as “personalized” anymore. We’ve all been on the receiving end of those emails. And
TL;DR: The Blank Page Problem Writing personalized donor outreach is one of the most time-consuming parts of a fundraiser’s day. Every email means pulling up giving history, remembering the last
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
