Featured Stories

The AI Engagement Planner in Momentum: A Strategy for Every Donor in Your Portfolio

September 24, 2026

The AI Engagement Planner in Momentum: A Strategy for Every Donor in Your Portfolio

TL;DR: The Portfolio Problem Most MGOs carry a mental shortlist of around 20 donors. Those are the relationships that get consistent attention. Everyone else in the portfolio, mid-level donors, lapsed...

What to Expect: Everything You Need to Know About Migrating to Virtuous CRM+

What to Expect: Everything You Need to Know About Migrating to Virtuous CRM+

How to Launch Planned Giving at Your Nonprofit

How to Launch Planned Giving at Your Nonprofit

What is the Best AI Email Marketing Software for Nonprofits?

What is the Best AI Email Marketing Software for Nonprofits? - Top 5 Choices

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Donation Widget

July 15, 2026

10 Best Donation Widgets for Nonprofits & How to Add Them

Donation Widget TL;DR: Your nonprofit might have the perfect donation form…fully branded, persuasive copy, and a clean design. But as with most donation pages, there’s only one URL. So, if...

Suggested Donation Amount

July 13, 2026

Suggested Donation Amount: 9 Best Guidelines + How to Use AI

Determining which donation ask amounts to include your annual appeal is a complex puzzle to solve. These 4 action steps can help you grow generosity.

Giving USA 2026: How to Turn the Data Into Your Next Move

July 9, 2026

Giving USA 2026: How to Turn the Data Into Your Next Move

There’s a story in every study, data set, and list of numbers. And as a former fundraiser and the current Fundraiser in Residence at Virtuous, one of my favorite pastimes...

Annual Giving vs. Major Gifts

July 8, 2026

Annual Giving vs Major Gifts: Tips, Tools, & Best Practices

TL;DR: Which is more important: annual giving or major gifts? Depending on who you talk to, you may hear drastically different opinions. The truth is that both revenue streams are...

In-Kind Donations

July 8, 2026

6 Creative Ways to Solicit In-Kind Donations for Nonprofits

TL;DR – Launch a skills bank so professionals can donate their expertise in a structured way. – Create item wish lists tied to specific campaigns to ensure you get what...

Building Nonprofit Campaigns That Last Beyond the Goal

July 8, 2026

Building Nonprofit Campaigns That Last Beyond the Goal

TL;DR: Nonprofit leaders launch capital campaigns hoping to hit a number, but the campaigns that actually change an organization’s trajectory do more than that. They build something that outlasts the...

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer