Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Responsive Nonprofit Summit • Free + Virtual

March 11-12, 2026

Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

Featured Stories

Nonprofit Conferences 2026: Best 16 Events for Fundraisers This Year

February 27, 2026

Nonprofit Conferences 2026: Best 16 Events for Fundraisers This Year

TL;DR You’ve probably been there. Your team comes back from a conference energized. Three notebooks. A dozen business cards. A tote bag full of vendor swag. And within two weeks,...

What the 2026 Nonprofit AI Adoption Report Reveals About How Nonprofits Actually Use AI

What the 2026 Nonprofit AI Adoption Report Reveals About How Nonprofits Actually Use AI

How to Build Capital Campaigns Around Real Donor Conversations

How to Build Capital Campaigns Around Real Donor Conversations

2026 Nonprofit AI Adoption Report: What 346 Nonprofits Revealed About AI in Fundraising

2026 Nonprofit AI Adoption Report: What 346 Nonprofits Revealed About AI in Fundraising

Recent

Responsive Lab Thumbnail - RNS 10.2

October 2, 2025

Top 3 Digital Marketing Mistakes You’re Probably Making and How to Fix Them with Chris Barlow, Brady Josephson, and Matt Scott

Discover 3 nonprofit marketing mistakes and how to avoid them with Chris Barlow, Brady Josephson, and Matt Scott on The Responsive Lab.

Responsive Lab Thumbnail - Becky Endicott & Jonathan McCoy

September 25, 2025

Multiplication Mindset: How Responsive Fundraisers Build Movements with Becky Endicott & Jonathan McCoy

John and Becky share how to multiply your mission through community, joy, and activating your believers. A must-listen from the 2025 RNS.

Responsive Lab Thumbnail - Russell James

September 23, 2025

Starting a Planned Giving Program That Lasts with Russell James

Planned giving made simple. Fundraising expert Russell James shares smart, practical ways to start or grow a legacy giving program at your nonprofit.

5 Ways Nonprofit Professionals Can Influence AI Adoption From Within

September 23, 2025

From Back Office to Bold Impact: 5 Ways Nonprofit Professionals Can Influence AI Adoption From Within

The kitchen of The Bear is not for the faint of heart. Tickets pile, tempers flare, knives flash in the heat of controlled chaos. Yet somehow, Carmy and his team...

Responsive Lab Thumbnail - 9.18 RNS Episode

September 18, 2025

How to Manage Your Mid/Major Donor Portfolios for Real Results with Gail Perry, Missy Gale, and Andrew Olsen

Learn how to balance long-term relationship building with the realities of fiscal year deadlines, limited capacity, and changing donor behaviors.

Responsive Lab Thumbnail - Javan Van Gronigen

September 16, 2025

Breaking Down the 2025 Nonprofit Peer Report: Strategy, Systems, and Storytelling with Javan Van Gronigen

Why only 9% of nonprofits feel ready to execute digital strategy, and what to do next. Insights from Javan Van Gronigen and the 2025 Peer Report.

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer