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The Responsive Nonprofit Summit June 4-5, 2025

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The Virtuous Blog

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Featured Stories

Clay Buck Interview with Virtuous: Nonprofit Data and AI

February 5, 2026

What AI Actually Changes (and Doesn't Change) About Nonprofit Data

TL;DR: AI can’t fix bad data. Garbage in, garbage out still applies. Your donor data is a story your supporters are telling you. Listen to it. Data security and governance...
N1 Philanthropy: The Case for Precision Giving in an Attention Economy

N1 Philanthropy: The Case for Precision Giving in an Attention Economy
Best CRM for Nonprofits in 2026

Best CRM for Nonprofits in 2026: How to Choose the Right Platform for Your Organization
Responsive Lab Thumbnail Sonja Howden

Building Trust with Donors Through Better Impact Measurement with Sonja Schappert Howden

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5 Ways to Survive a CRM Breakup

July 31, 2024

5 Ways to Survive a CRM Breakup

Breaking up is hard to do, especially when it involves your Customer Relationship Management (CRM) platform. The process is daunting for a nonprofit, especially when there are multiple data sources...
Why Nonprofits Should Change CRMs now

July 30, 2024

Why Nonprofits Should Change CRMs Now: Empower Your Mission with Modern Tools

In the nonprofit sector, every resource counts, and efficiency is key to maximizing impact. One of the most crucial tools for managing relationships, donations, and communications is your Customer Relationship...
A Letter to Fundraisers

July 29, 2024

A Letter to Fundraisers, From a Former Fundraiser on Switching CRMs

Let me introduce myself: I have over a decade of experience in the nonprofit industry, most recently serving as the Chief Marketing and Development Officer for a $30M nonprofit. I...
T. Clay Buck headshot with Data Quality

July 26, 2024

Data Quality: Why It Matters and What to Do About It

You might want to be sure you’re sitting down for this: In 2016, the Harvard Business Review reported that poor-quality data cost US businesses $3.1 trillion annually. That was nearly...
How to Sell Your CRM Conversion Internally

July 19, 2024

How to Sell Your CRM Conversion Internally: A Strategic Guide

A Customer Relationship Management (CRM) system can be the lifeblood of a nonprofit organization. It impacts employees, donors, and processes. The right nonprofit CRM can make your job easier, allowing...
Virtuous growth Q2 2024

July 18, 2024

Virtuous Experiences Strong Growth in Q2 2024

PHOENIX, July 17, 2024—Virtuous, the leading Responsive Fundraising platform for nonprofit organizations, announced today strong results in Q2 2024. The Phoenix-based company continues rapidly acquiring new customers while maintaining strong...
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer