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The Virtuous Blog

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Featured Stories

How to Build a Consecutive Giving Program

March 23, 2026

How to Build a Consecutive Giving Program That Strengthens Donor Loyalty

TL;DR: You know those donors who show up every single year? Maybe they give $25. Maybe they give $500. The dollar amount changes, but the behavior stays the same. They...
Building a Donor Strategy That Honors Every Gift

Building a Donor Strategy That Honors Every Gift
15 Best Donation Platforms for Nonprofits to Boost Your Fundraising in 2026

15 Best Donation Platforms for Nonprofits to Boost Your Fundraising in 2026
How to Build a Brand That Drives Long-Term Fundraising Growth

How to Build a Brand That Drives Long-Term Fundraising Growth

Recent

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April 30, 2019

One Simple Tip to Increase Donations and Improve Donor Retention

Nonprofits face a unique challenge: understanding exactly who their target audience is. In an industry like retail, for example, a main driver for a product purchase is a need. That...
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March 21, 2019

What Market Volatility Means to Your Donors

Any time the stock market gets rattled, the phrase “Market Volatility” gets bandied around in radio shows, news articles, podcasts, and (yes, this is one of them) blog posts. The...
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March 12, 2019

How Often Should You Thank Recurring Donors?

In general, it goes without saying that you should be sure to thank donors to your cause. Without their donations, your organization wouldn’t be able to perform its good work....
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December 27, 2018

How to Ask for Donations Online: 6 Best Strategies

How to ask for donations online has become a crucial skill in today’s digital age. In the pre-digital age, everyone asked the same way: with either a letter or in...
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December 3, 2018

3 Ways to Use Email to Increase Donations and Urgency

Email is critical element for any nonprofit hoping to scale the mid- and lower-tier donor programs. In fact, recent studies on nonprofit marketing will tell you that email has become...
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November 19, 2018

Virtuous Chooses Double the Donation for Matching Gifts

Phoenix, AZ (November 19, 2018) — Virtuous Software is thrilled to announce a new partnership with Double the Donation, the industry-leading provider of matching gift search tools for nonprofits. Together,...
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer