Featured Stories

What Nobody Tells You About Being a Nonprofit DBA

June 9, 2026

What Nobody Tells You About Being a Nonprofit DBA

TL;DR: The Job Nobody Sees I spent fifteen years in Advancement Services in Higher Education before moving into product marketing. In all that time, I never once heard someone at...

How To Adopt AI Without Destroying Your Culture With Tim Lockie

How To Adopt AI Without Destroying Your Culture

5 Top Themes From the 2026 Rescue Mission Benchmark Report

5 Top Themes From the 2026 Rescue Mission Benchmark Report

How AI Enhances Donation Forms: The Last Mile of Generosity

How AI Enhances Donation Forms: The Last Mile of Generosity

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August 6, 2019

How nonprofit storytelling grows donor relationships

Have you ever heard this old nonprofit chestnut? “It’s not about you, it’s about the mission!” Nonprofit staff, especially fundraising folks, aren’t usually encouraged to draw attention to themselves. Common...

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August 1, 2019

Hit year-end goals: Beyond nonprofit content marketing

You’ve got to be a great improviser to work in the nonprofit sector. When your job is to find creative solutions for huge problems, that kind of thinking “on the...

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July 30, 2019

3 Ways To Learn From “No”: Optimizing Fundraising Strategies that Don’t Work

You did it. You made a big, brave ask to a major donor and…they passed. They weren’t interested.  Ouch. Sorry.  But take heart! There is life after “no,” and all...

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July 18, 2019

5 Fundraising Email Templates for Your Next Appeal

Elevate your donor relationships with our 5 fundraising email templates. Designed for giving situations, each appeal feels personalized and urgent.

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July 16, 2019

Unlock Higher Conversions: 7 Nonprofit Email Secrets

Nonprofit email marketing is an incredible tool. It’s a direct line to your most engaged donors and a reliable way to deliver your important messages. Unfortunately, it’s also difficult to...

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July 9, 2019

Why Powerful Tools Are Important to Your Nonprofit

The word “Powerful” is one of the more popular words in the software lexicon. It sounds impressive, and it gets people excited because they want to know that their software...

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer