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The Virtuous Blog

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Featured Stories

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...
The 2026 Virtuous Benchmark Report for Education Nonprofits

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits
Building Sustained Giving Through Human Connection and Technology With Chris Larson

Building Sustained Giving Through Human Connection and Technology
Turning Program Metrics Into Fundraising Fuel With Chris Palombo

Turning Program Metrics Into Fundraising Fuel

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April 30, 2019

One Simple Tip to Increase Donations and Improve Donor Retention

Nonprofits face a unique challenge: understanding exactly who their target audience is. In an industry like retail, for example, a main driver for a product purchase is a need. That...
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March 21, 2019

What Market Volatility Means to Your Donors

Any time the stock market gets rattled, the phrase “Market Volatility” gets bandied around in radio shows, news articles, podcasts, and (yes, this is one of them) blog posts. The...
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March 12, 2019

How Often Should You Thank Recurring Donors?

In general, it goes without saying that you should be sure to thank donors to your cause. Without their donations, your organization wouldn’t be able to perform its good work....
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December 27, 2018

How to Ask for Donations Online: 6 Best Strategies

How to ask for donations online has become a crucial skill in today’s digital age. In the pre-digital age, everyone asked the same way: with either a letter or in...
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December 3, 2018

3 Ways to Use Email to Increase Donations and Urgency

Email is critical element for any nonprofit hoping to scale the mid- and lower-tier donor programs. In fact, recent studies on nonprofit marketing will tell you that email has become...
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November 19, 2018

Virtuous Chooses Double the Donation for Matching Gifts

Phoenix, AZ (November 19, 2018) — Virtuous Software is thrilled to announce a new partnership with Double the Donation, the industry-leading provider of matching gift search tools for nonprofits. Together,...
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
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Chief Information Officer