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The Virtuous Blog

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Featured Stories

DonorLifetimeValue_Blog

April 21, 2026

Donor Lifetime Value: The Most Accurate Way to Calculate

TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually...
NewDonorAcquisition_Blog

5 New Donor Acquisition Strategies to Get More Donors Behind Your Cause
DonorPortfolioBalance_Blog

Donor Portfolio Balance: What is a Good Allocation?
RecurringGiving_Blog

How to Increase Recurring Giving Donations: 3 Best Strategies

Recent

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December 27, 2017

[Podcast] Jon Burgess on Celebrating Failure and Innovation in Nonprofits

  We’re featuring Jon Burgess on The Modern Nonprofit Fundraiser podcast. Jon has worked as a JAG in the Air Force, an Air Force lawyer and a marketing professional at...
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December 24, 2017

[Podcast] Nate Hughes on Turning Donors into Partners through Intentional Relationships

  Today on The Modern Nonprofit Fundraiser podcast, we’re talking to Nate Hughes, VP of Partnerships at 1Mission. When we heard about Nate’s title, and his philosophy on donor relationships,...
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December 24, 2017

[Podcast] Francis Tao on Investing in the Right Tools for Nonprofits

  On this episode of The Modern Nonprofit Fundraiser podcast, we feature Francis Tao, founder of SAWA. We were excited to talk to Francis about his passion for improving processes...
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December 24, 2017

[Podcast] Larry Johnson, Author, Fundraising Coach and Founder of The 8 Principles

  This episode of The Modern Nonprofit Fundraiser features Larry Johnson, founder of Eight Principles of Sustainable Fundraising. Larry offers insights about donor relations, how to transform your relationship with...
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December 24, 2017

[Podcast] Justin Narducci on How to SimplifyYour Workflow to Focus On Accomplishments

  The best part of hosting this podcast is that it’s one more way we can empower nonprofits to do more good. This episode is a prime example of the...
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December 18, 2017

4 Antidotes to Data Apathy

Discover key strategies to overcome data apathy in nonprofits, enhancing engagement and donor relationships.
Actionable tips and insights for personalizing
donor engagement with responsive fundraising.
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer