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The Virtuous Blog

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Featured Stories

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...
The 2026 Virtuous Benchmark Report for Education Nonprofits

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits
Building Sustained Giving Through Human Connection and Technology With Chris Larson

Building Sustained Giving Through Human Connection and Technology
Turning Program Metrics Into Fundraising Fuel With Chris Palombo

Turning Program Metrics Into Fundraising Fuel

Recent

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June 5, 2018

[Podcast] Brad Davies on Utilizing Tech to Improve Fundraising Strategies

  Utilizing Technology to Improve Fundraising Strategies This week, Brad Davies, Fundraiser in Chief at Hatch Fundraising, joined Virtuous CEO Gabe Cooper on The Modern Nonprofit Fundraiser Podcast to discuss...
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May 15, 2018

[Podcast] Trent Dunham on Misconceptions nonprofits have about fundraising

  Closing the Impact Gap of Nonprofits There are countless nonprofits around the world that aren’t reaching their full potential, with a gap widening between what their impact is and...
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April 26, 2018

[Podcast] Nicole Johansson and Sheryl Root from OneHope

  Developing a Culture of Giving at OneHope Today’s nonprofits set audacious goals to make the world a better place. That certainly is the case for OneHope, an organization that...
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April 25, 2018

[Podcast] Emily Lesko on Using Data to Unlock Great Giving Experiences

  Using Data to Unlock Great Giving Experiences Check out the teaser video and scroll to the bottom for the full episode. This week, Emily Lesko, VP of Digital Business...
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April 24, 2018

[Podcast] Steve Cook, President of Equitas

  Harnessing Education to Empower Children in Malawi This week, Steve Cook, and host Gabe Cooper on The Modern Nonprofit Fundraiser podcast. Steve is the president of Equitas, a nonprofit...
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April 19, 2018

How to Effectively Use Nonprofit Emails

In the world of nonprofits where time and resources are slim, email marketing can sound like an answer to a prayer. All you need to do in order to reach...
Actionable tips and insights for personalizing
donor engagement with responsive fundraising.
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer