Featured Stories

Donation Widget

July 15, 2026

10 Best Donation Widgets for Nonprofits & How to Add Them

Donation Widget TL;DR: Your nonprofit might have the perfect donation form…fully branded, persuasive copy, and a clean design. But as with most donation pages, there’s only one URL. So, if...

Suggested Donation Amount

Suggested Donation Amount: 9 Best Guidelines + How to Use AI

Giving USA 2026: How to Turn the Data Into Your Next Move

Giving USA 2026: How to Turn the Data Into Your Next Move

Annual Giving vs. Major Gifts

Annual Giving vs Major Gifts: Tips, Tools, & Best Practices

Recent

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September 13, 2019

How to Tell Nonprofit Impact Stories (and Where)

How do you inspire generosity, demonstrate the difference your donors make, and showcase your nonprofit’s work?  Tell a story.  Storytelling engages the mind and the heart. Research shows that storytelling...

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September 12, 2019

Get Your Nonprofit Board to Commit to Fundraising

It’s always interesting to ask a development manager or executive director, “How’s your board at fundraising?” Because they almost all make the same sound:  “MEH.”  What’s the deal? Board members...

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September 10, 2019

Modern Donor Stewardship Requires More Listening

Modern donor stewardship looks completely different than anything we’ve seen in the past. We’re not talking about smartphones and email. Those are technology trends your organization has already adapted to....

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September 4, 2019

4 New Nonprofit Fundraising Techniques

The fundraising landscape has changed significantly in the past ten years, and nonprofits have to adapt to succeed. Trying new fundraising techniques can help your organization grow and meet donors’...

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September 3, 2019

Nonprofit content marketing: storytelling vs. messaging

To connect to donors of today, your nonprofit must provide value. Before you can expect recurring, ever-growing generosity from your donor base, you must be generous with information, opportunity and...

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September 2, 2019

5 Elements Your Nonprofit Email Welcome Series Needs

When a new person joins your nonprofit’s email list, it’s a cause for celebration. Your marketing efforts are working! People are interested in your organization! But before you put on your...

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer