Phoenix, AZ (November 19, 2018) — Virtuous Software is thrilled to announce a new partnership with Double the Donation, the industry-leading provider of matching gift search tools for nonprofits. Together, Virtuous and Double the Donation are providing a seamless integration of matching gift information and automated outreach for nonprofit organizations.
By offering matching gift tools, Virtuous is expanding the functionality available to their customers and providing an opportunity to exponentially increase revenue.
“We’ve known that matching gifts was the next frontier for our customers, and upon researching all of the providers out there, we found Double the Donation to have the most thorough and user-friendly tools available,” said Gabe Cooper, CEO of Virtuous Software. “By incorporating matching gifts into Virtuous Giving, we are ensuring that our customers are made aware of every fundraising opportunity.”
360MatchPro, Double the Donation’s most robust tool, is an enterprise platform that automates outreach, offers actionable insights on how to improve matching gift efforts, and collects and stores donor information. Employment information is collected through self-identification and email domain capture on the donation form.
The automated outreach provided by 360MatchPro sends customized messaging to donors based on their match-eligibility. These communications can be used to help organizations track the status of all match-eligible donations by encouraging the donors to report when they’ve submitted their matching gift requests.
“We are so excited to provide the virtuous customer base with the tools they need to increase their matching gift revenue,” said Adam Weinger, President of Double the Donation. “There is $4-7 billion in matching gift revenue left on the table each year, and we’re happy to help these organizations claim some of that revenue to further their work.”
The largest hurdle to claiming matching gift revenue is lack of donor awareness, which is why presenting a donor with matching gift information is so important. 360MatchPro automatically presents a donor with simple, company-specific matching gift information. Plus, 360MatchPro’s automated emails take care of all the follow-up required to ensure that potential matching gifts are driven to completion.