Is Your CRM Built with a Focus on Closing the Sale—or on Generosity?
What do you think about when you hear the phrase, “closing the deal?” How do you feel? Most people start to see images of awkward asks gone wrong. Feelings of
Author: Jeff Jacobs
Are Lapsed Donors Trapped in Your Nonprofit CRM?
We know donor retention is an uphill battle nonprofits fight every day. Generosity is a deeply personal choice that can shift due to a myriad of reasons. Even with the
Donor Segmentation: Your Guide to Understanding and Executing A Great Strategy
The power of personalization for nonprofits cannot be overstated. Personalization provides donors with a unique experience of your nonprofit, based on their interests, behaviors and needs. With the right strategies,
Increase Donor Retention by Closing the Loop with Givers
Reaching your fundraising goals every year requires a delicate balance of effort from everyone on your team. Every day, you must decide how much effort should be put towards donor
How Can Nonprofits Communicate Impact?
Most donors choose to give to nonprofits because they believe in the cause. So it follows suit that they would want to know that their gift is actually contributing toward
How to automate donor outreach: 4 Ways Nonprofit Marketing Automation Can Streamline Processes and Donor Communication
One of the biggest challenges for nonprofits is managing donor communication. The bigger your list of donors, the more streams of communication will emerge. On top of that, donors expect
Nonprofit brand advocacy: Turning Fans into Fundraisers
You often hear nonprofits talk about how to find better ways to grow their donor base. Unfortunately, nonprofits often miss one of the biggest opportunities to leverage, and it isn’t
5 Effective Places You Should be Mentioning Matching Gifts
Virtuous has recently partnered with Double the Donation to make matching gift tools a seamless feature of Virtuous Giving. These matching gift search tools allow a donor to provide the
Making the Perfect Online Ask to Your Donors: 6 Best Strategies
Asking for donations used to be fairly simple. Everyone asked the same ways: with either a letter or in-person. However, the internet has changed everything. Now, online donors make up