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August 19-21, 2025

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📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

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Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

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Respond ’26 (User Summit) | Dallas, May 27–29. Practical learning, real connections, real results. Save $400 before Jan 16.

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Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

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K-12 Education Fundraising

Personalize Engagement at scale with Major Donors and Alumni Families

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“We’re really proud that our email open rate is at 44% since adopting Virtuous. We’re strategic about not spamming our donor base and being thoughtful about the emails that we send out. We’re excited to launch a campaign to ask donors to give via email – which is a first for our team and we’re anxious to see how it performs.”
Kristie Anthis
Annual Giving Manager

leading K-12 fundraisers choose Virtuous

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Extend Your Impact with Virtuous Momentum

  • AI That Amplifies Major Giving

  • AI That Amplifies Major Gifts

    Virtuous Momentum is an AI-powered fundraising tool that helps teams turn moments of gratitude into lasting generosity. By analyzing donor behavior and engagement, Momentum identifies the right people to reach out to and when to reach them.

  • Smarter Outreach, Stronger Relationships

  • Smarter Outreach, Stronger Relationships

    Virtuous Momentum delivers daily AI insights and personalized outreach recommendations for mid and major donor teams. It drafts authentic, relationship-building messages in your voice and syncs every interaction back to your CRM automatically.

  • Less Admin. More Impact.

  • Less Admin. More Impact.

    With Virtuous Momentum, your gift officers spend less time managing spreadsheets and more time deepening relationships that drive transformational gifts so your team can focus on what matters most: deepening relationships that drive transformational gifts and connecting with the donors behind the support.

AI That Amplifies Major Gifts

Virtuous Momentum is an AI-powered fundraising tool that helps teams turn moments of gratitude into lasting generosity. By analyzing donor behavior and engagement, Momentum identifies the right people to reach out to and when to reach them.

Smarter Outreach, Stronger Relationships

Virtuous Momentum delivers daily AI insights and personalized outreach recommendations for mid and major donor teams. It drafts authentic, relationship-building messages in your voice and syncs every interaction back to your CRM automatically.

Less Admin. More Impact.

With Virtuous Momentum, your gift officers spend less time managing spreadsheets and more time deepening relationships that drive transformational gifts so your team can focus on what matters most: deepening relationships that drive transformational gifts and connecting with the donors behind the support.

Request a Demo

See how Virtuous Momentum is accelerating mid & major giving with the power of AI

K-12 Education CRM Benefits

  • Raise More Online

  • Raise More Online

    • Customizable Donation Pages: Build branded giving pages that align with your school’s mission and make it easy for supporters to contribute.
    • Event Fundraising Tools: Enhance school auctions, fun runs, and galas with integrated online giving options for broader participation.
    • Recurring Giving Programs: Encourage sustained support with easy-to-set-up monthly giving options that increase donor retention.
  • Save Staff Time

  • Save Staff Time

    • Automated Workflows: Eliminate manual tasks like sending follow-ups, acknowledging gifts, and managing reminders, so your staff can focus on building relationships.
    • Streamlined Reporting: Generate clear, actionable reports on fundraising and engagement metrics with just a few clicks—no spreadsheets required.
    • Integrated Systems: Sync data from student information systems, events, and fundraising campaigns into one central hub.
  • Identify Major Donors

  • Identify Major Donors

    • Wealth Screening for Families & Donors: Uncover high-capacity supporters in your school community, including parents, grandparents, and alumni.
    • Prospect Insights: Track giving history, event attendance, and involvement to pinpoint families and donors ready to deepen their commitment.
    • Tailored Major Gift Plans: Use guided tools to create personalized strategies for cultivating and securing larger donations.
  • Engage Parents & Alumni

  • Engage Parents & Alumni

    • Personalized Outreach: Send parents, alumni, and community members tailored emails and messages that speak directly to their interests and connections to your school.
    • Family Profiles: Get a full view of each family’s engagement, from volunteering and event attendance to contributions, all in one place.
    • Alumni Engagement Tracking: Reconnect with graduates using alumni-specific tools to keep them involved and invested in your school’s future.

Raise More Online

  • Customizable Donation Pages: Build branded giving pages that align with your school’s mission and make it easy for supporters to contribute.
  • Event Fundraising Tools: Enhance school auctions, fun runs, and galas with integrated online giving options for broader participation.
  • Recurring Giving Programs: Encourage sustained support with easy-to-set-up monthly giving options that increase donor retention.

Save Staff Time

  • Automated Workflows: Eliminate manual tasks like sending follow-ups, acknowledging gifts, and managing reminders, so your staff can focus on building relationships.
  • Streamlined Reporting: Generate clear, actionable reports on fundraising and engagement metrics with just a few clicks—no spreadsheets required.
  • Integrated Systems: Sync data from student information systems, events, and fundraising campaigns into one central hub.

Identify Major Donors

  • Wealth Screening for Families & Donors: Uncover high-capacity supporters in your school community, including parents, grandparents, and alumni.
  • Prospect Insights: Track giving history, event attendance, and involvement to pinpoint families and donors ready to deepen their commitment.
  • Tailored Major Gift Plans: Use guided tools to create personalized strategies for cultivating and securing larger donations.

Engage Parents & Alumni

  • Personalized Outreach: Send parents, alumni, and community members tailored emails and messages that speak directly to their interests and connections to your school.
  • Family Profiles: Get a full view of each family’s engagement, from volunteering and event attendance to contributions, all in one place.
  • Alumni Engagement Tracking: Reconnect with graduates using alumni-specific tools to keep them involved and invested in your school’s future.
Request a Demo

See how Virtuous is helping grow other K-12 Education organizations.

“Virtuous is a great platform that allows you to record donor information, customize communication, and develop individualized approaches for supporter engagement.”
Lisa Lemke
Development and Communications Director

Virtuous helps K-12 Education fundraisers:

Reduce your
admin time

Streamline processes with automation and efficient reporting.
View Case Study

Connect with
every supporter

Deliver personalized experiences to all your donors.
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Break down
team silos

Share data across teams and make your organization more responsive.
View Case Study

BENCHMARK REPORT

Help your nonprofit retain donors
and optimize fundraising efforts

Unlock Key Insights to Boost Donor Retention and Drive Growth.

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ENTERPRISE READY

Built for Scale 
& Security

Virtuous offers a modern scalable and secure platform built for the complex needs of growing nonprofits.

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Microsoft Tier 1 Partner

Built on Azure
Microsoft Data &
security processes

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Data Security

Leading encryption & security HIPAA Compliant
SSO

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Scalable & Extensible

Customizable Objects/Fields
Open API

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Single Sign On

Integrated into your existing security infrastructure
40+ Integrations

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hear from other k-12 education fundraisers...

“We always look at our response rate and we can now do weekly reports that I can share with our Executive Director which gives us greater trust and transparency in how those campaigns are performing.”
Kristie AnthisAnnual Giving Manager
“Just to be able to have all of that stored in one place has been really great. All the records are there and it’s made accessing our donor information so much easier,” says Lisa. “The transition to Virtuous has been a lifesaver.”
Lisa LemkeDevelopment and Communications Director
With our old donor system, you had to learn its ‘language’, so we only used 5% of the capabilities. We had a lot of wasted space and unused features in the system.
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More Customer Stories

Customer Experience Team

Providing Partner & Playbook to Drive Success

Our Customer Experience team is committed to working alongside your team to ensure you are successful in achieving your goals:

  • White Glove Onboarding & Migration
  • 1-on-1 Training
  • Virtuous Academy Certification
  • Ongoing Personalized Support for Adoption
  • Robust Partner Network
  • Developer Tools
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The recognized leader in
nonprofit fundraising software

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G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Award for Virtuous
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"Virtuous automation allows us to respond to donors quicker than ever before, bringing another level of relationship with our donors.”
Paul S.VP of Development
“Virtuous is an easy choice because it's user friendly and has robust integrations that minimize manual data entry between systems.”
Troy W.
"We have loved the ease of use of Virtuous. We can communicate with donors based on their giving and preferences."
Meghan M.Senior Manager of Philanthropy Operations
"Virtuous allows our team to look in one spot for shared information on donors and supporters who are close to our mission."
Nydia S.Community Partnerships Coordinator
"Virtuous ties together different systems and is our main repository for donor data. It is the data silo killer for our organization."
Brad D.

Popular resources for K-12 Education Fundraisers

Responsive Maturity Model

Unlock donor potential and transform fundraising with personalized connections, data health, and AI insights.

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Download Now

CRM Conversion Playbook

Switching to a new CRM system can feel daunting, but this playbook has all the tools to make it the last CRM transition your nonprofit ever needs!

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Download Now

The CRM tailored for K-12 Education Organizations

Save time and retain more donors with the only Responsive Fundraising Platform.

Request a Demo
Request a Demo

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

One platform. Unlimited fundraising possibilities.

Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.

Flexible, user-friendly CRM for engaging donors.

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Integrated demographic and wealth data for individual donors.

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Robust online donation experiences that grow giving.

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Enterprise-grade business intelligence and analytics.

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Recruit and mobilize volunteers with less effort.

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AI fundraising agent to scale personalized donor outreach

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Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer