Building a Better Way to Fundraise
TL;DR The numbers on your dashboard might still look fine. But the work feels harder than it used to. Retention keeps sliding, more of your revenue rides on fewer donors,
June 6, 2026
TL;DR The numbers on your dashboard might still look fine. But the work feels harder than it used to. Retention keeps sliding, more of your revenue rides on fewer donors,
TL;DR Most nonprofit teams are running two conversations about AI at once. Until leaders deal with the quiet conversation, the loud one goes nowhere. That’s the core of a recent
TL;DR If you lead fundraising at a rescue mission, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with campaign deadlines, donor calls,
TL;DR Talk to any veteran major gift officer long enough, and a version of this story will surface. He had been cultivating a prospect for six months. Coffee meetings, a
Virtuous, the category-leading responsive fundraising platform for nonprofits, has been named to Inc.’s 2026 Best Workplaces list. It’s the fourth consecutive year Virtuous has made the list, which recognizes the
TL;DR: When Data Feels Like a Barrier Rather Than a Bridge Having served as a fundraiser in the nonprofit and agency space – I’ve felt the weight of analyzing data
TL;DR: Most fundraising teams we talk to are sitting on more data than they’ve ever had, more software than they’ve ever used, and more pressure to “do something with AI”
TL;DR If you lead fundraising at a Human Services nonprofit, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with program needs, urgent
Welcome back to Ask a Responsive Fundraiser. This week, we’re excited to show off our spiffy new branding and even more excited to welcome T. Clay Buck to the column!
If you put 10 fundraisers (bonus points if they’re consultants) in a room and ask them to list the crucial fundraising KPIs every nonprofit should measure, you’ll get 8,982 recommendations.
There is a lot to be said for getting out of the office and into the community to meet and talk with donors directly. But how we manage the data
You might want to be sure you’re sitting down for this: In 2016, the Harvard Business Review reported that poor-quality data cost US businesses $3.1 trillion annually. That was nearly
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
