Mid-Level Matters: Turning Overlooked Donors Into Loyal Supporters with Kel Haney
Learn Kel Haney’s five-minute phone ask for mid-level donors and discover how real conversations can grow generosity for your nonprofit.
December 9, 2025
Learn Kel Haney’s five-minute phone ask for mid-level donors and discover how real conversations can grow generosity for your nonprofit.
Explore the neuroscience of giving with Cherian Koshy, Scott Holthaus, and Carly Berna, and learn how to stop slowing generous brains down.
Several years ago, I sat with a development director late one evening. The office was mostly dark. A handful of desk lamps glowed in an open floor plan that had
Arkansas Children’s Foundation, one of the largest pediatric health systems in the U.S., raises over $40 million annually to advance its mission of making children better today and healthier tomorrow.
This time of year, every donation counts and every hour matters. For fundraising leaders managing year-end campaigns, the pressure is real. Every minute spent on manual work is time not
Learn how Lauren and John Mark Vanderpool help nonprofits turn real impact data into stories that deepen donor trust and grow generosity.
Nonprofit leader Ian Adair shares ways to fight burnout, build healthy cultures, and lead with vulnerability so your team can thrive for the long haul.
Bringing More Fundraisers Into the Conversation Virtuous User Summit has always been about equipping our customers with the tools to grow generosity. In 2026, we’re expanding on everything that made
When nonprofits talk about growth, they’re usually tracking donors and their behavior. They want to see more donors giving more money, more frequently. But growth can also refer to resources
In the nonprofit world, every dollar counts. What if you could turn every dollar into two? With matching gifts, you can. Matching gifts are donations given by a company to
Nonprofits face a unique challenge: understanding exactly who their target audience is. In an industry like retail, for example, a main driver for a product purchase is a need. That
Any time the stock market gets rattled, the phrase “Market Volatility” gets bandied around in radio shows, news articles, podcasts, and (yes, this is one of them) blog posts. The
In the world of nonprofits where time and resources are slim, email marketing can sound like an answer to a prayer. All you need to do in order to reach
Discover key strategies to overcome data apathy in nonprofits, enhancing engagement and donor relationships.
Discover the fundraising metrics and KPIs to measure nonprofit success. Empower your team with key performance indicators to maximize donor engagement.
Discover essential content marketing strategies for nonprofits, focusing on bottom-funnel tactics to enhance donor engagement and support growth.
Billions, yes billions, of searches are performed each and every month just on Google alone! More searches are conducted on mobile devices than on desktop, as of 2015. Today we
Are you in the same boat as so many nonprofits? Struggling to measure the performance of email fundraising campaigns? You can see all of your email metrics like opens and
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
