
Giving USA 2026: How to Turn the Data Into Your Next Move
There’s a story in every study, data set, and list of numbers. And as a former fundraiser and the current Fundraiser in Residence at Virtuous, one of my favorite pastimes

There’s a story in every study, data set, and list of numbers. And as a former fundraiser and the current Fundraiser in Residence at Virtuous, one of my favorite pastimes

TL;DR: Which is more important: annual giving or major gifts? Depending on who you talk to, you may hear drastically different opinions. The truth is that both revenue streams are

TL;DR – Launch a skills bank so professionals can donate their expertise in a structured way. – Create item wish lists tied to specific campaigns to ensure you get what

TL;DR: Nonprofit leaders launch capital campaigns hoping to hit a number, but the campaigns that actually change an organization’s trajectory do more than that. They build something that outlasts the

Prospect Research Tools TL;DR: Data from our 2026 Nonprofit Benchmark Report revealed that 67% of all donor revenue comes from major donors. And 22% from mid-level donors. And while there

Donation Page TL;DR: Let’s talk about your donation page. If a donor makes it all the way to your website giving page, so much of the legwork has already been

TL;DR: One month ago, I stood on a stage in Dallas to close out day two of our Respond conference, the one week each year when our customers come together

The following blog is a re-posted article from our partners at Intrumentl. The new Instrumentl Discover turns prospecting into a conversation. Describe your program in plain language, then refine your

Explore how responsive fundraising enhances your Dependency Quotient, boosting donor engagement and loyalty.

Nonprofit content marketing is a powerful way to find new potential donors and bring them closer to your cause. It gives you the freedom to frame your cause in ways

5 Essential Responsive Nonprofit Characteristics Although nonprofits are all working towards unique goals, there are some common traits that exists among most of them. A belief in the possibilities of

Discover the 5 key values every responsive nonprofit needs to thrive and make a lasting impact in this insightful article.

Discover how responsive fundraising revolutionizes donor engagement and boosts nonprofit success.

New expectations from modern donors changed more than fundraising strategies. In some cases, entire nonprofit operations teams and cultures evolved to meet the demands. These responsive nonprofits smartly identified that silos were

Modern donor stewardship looks completely different than anything we’ve seen in the past. We’re not talking about smartphones and email. Those are technology trends your organization has already adapted to.

To connect to donors of today, your nonprofit must provide value. Before you can expect recurring, ever-growing generosity from your donor base, you must be generous with information, opportunity and

Explore effective strategies for nonprofit growth by focusing on donor generosity in this insightful article.

We know that digital marketing best practices for nonprofits can be even more complicated to implement than their for-profit counterparts. The standards evolve every year. It takes tremendous resources to
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.