
What is a Good Donor Retention Rate for 2026?
TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who

TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who

TL;DR If you’ve been heads-down in the day-to-day, this report is your permission to step back and look at the bigger picture. We pulled giving data from 771 mid-sized US

TL;DR If your board is asking questions you can’t answer in real time, you probably don’t have a data problem. It’s more of an infrastructure problem. Most nonprofits are sitting

TL;DR: Most fundraisers we talk to have the same problem: They need more business partners. They want a mid-level pipeline that can sustain their programs. And they have no idea

TL;DR: You know the moment. A donor lands on your website, reads a story that moves them, and they’re ready to give. But the donate button is buried. Or worse,

Learn major donor fundraising strategies in fundraising, focusing on authentic relationships and responsive approaches for effective engagement.

TL;DR: Every donor in your file tells a story. But some of those stories have chapters you haven’t read yet. That $50-a-month donor your team already loves? They might also
TL;DR: If you lead a nonprofit team, you already know the tension. You care deeply about your mission, your staff cares deeply about your mission, and yet somehow the culture

Explore how responsive fundraising enhances your Dependency Quotient, boosting donor engagement and loyalty.

Nonprofit content marketing is a powerful way to find new potential donors and bring them closer to your cause. It gives you the freedom to frame your cause in ways

5 Essential Responsive Nonprofit Characteristics Although nonprofits are all working towards unique goals, there are some common traits that exists among most of them. A belief in the possibilities of

Discover the 5 key values every responsive nonprofit needs to thrive and make a lasting impact in this insightful article.

Discover how responsive fundraising revolutionizes donor engagement and boosts nonprofit success.

New expectations from modern donors changed more than fundraising strategies. In some cases, entire nonprofit operations teams and cultures evolved to meet the demands. These responsive nonprofits smartly identified that silos were

Modern donor stewardship looks completely different than anything we’ve seen in the past. We’re not talking about smartphones and email. Those are technology trends your organization has already adapted to.

To connect to donors of today, your nonprofit must provide value. Before you can expect recurring, ever-growing generosity from your donor base, you must be generous with information, opportunity and

Explore effective strategies for nonprofit growth by focusing on donor generosity in this insightful article.

We know that digital marketing best practices for nonprofits can be even more complicated to implement than their for-profit counterparts. The standards evolve every year. It takes tremendous resources to
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.