Why Your Nonprofit’s Definition of AI is Only Partially Complete
Most nonprofit leaders think they’ve figured out AI. Learn why the definition keeps moving, and what the organizations seeing real impact do differently.
August 4, 2026
Most nonprofit leaders think they’ve figured out AI. Learn why the definition keeps moving, and what the organizations seeing real impact do differently.
At Virtuous, we believe that “good enough” is no longer good enough for nonprofits. The world that fundraisers operate in is changing every day. More and more households are opting
TL;DR: Fifteen years in advancement services taught me that most bad asks are not so much a relationship problem. But a bit more of a homework problem. Doing the research
TL;DR: When Prospect Research Eats Your Week Gift officers and prospect research teams routinely spend 2 to 4 hours per donor compiling a research briefing before a single meeting or
Donation Widget TL;DR: Your nonprofit might have the perfect donation form…fully branded, persuasive copy, and a clean design. But as with most donation pages, there’s only one URL. So, if
Determining which donation ask amounts to include your annual appeal is a complex puzzle to solve. These 4 action steps can help you grow generosity.
There’s a story in every study, data set, and list of numbers. And as a former fundraiser and the current Fundraiser in Residence at Virtuous, one of my favorite pastimes
TL;DR: Which is more important: annual giving or major gifts? Depending on who you talk to, you may hear drastically different opinions. The truth is that both revenue streams are
When nonprofits talk about growth, they’re usually tracking donors and their behavior. They want to see more donors giving more money, more frequently. But growth can also refer to resources
In the nonprofit world, every dollar counts. What if you could turn every dollar into two? With matching gifts, you can. Matching gifts are donations given by a company to
Nonprofits face a unique challenge: understanding exactly who their target audience is. In an industry like retail, for example, a main driver for a product purchase is a need. That
Any time the stock market gets rattled, the phrase “Market Volatility” gets bandied around in radio shows, news articles, podcasts, and (yes, this is one of them) blog posts. The
In the world of nonprofits where time and resources are slim, email marketing can sound like an answer to a prayer. All you need to do in order to reach
Discover key strategies to overcome data apathy in nonprofits, enhancing engagement and donor relationships.
Discover the fundraising metrics and KPIs to measure nonprofit success. Empower your team with key performance indicators to maximize donor engagement.
Discover essential content marketing strategies for nonprofits, focusing on bottom-funnel tactics to enhance donor engagement and support growth.
Billions, yes billions, of searches are performed each and every month just on Google alone! More searches are conducted on mobile devices than on desktop, as of 2015. Today we
Are you in the same boat as so many nonprofits? Struggling to measure the performance of email fundraising campaigns? You can see all of your email metrics like opens and
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
