With 63% of donors preferring online contributions, it’s crucial to have a donor management system that improves decision-making and nurtures donor relationships effectively.
TL;DR Donor lifetime value is one of the most important numbers in nonprofit fundraising, and one of the most underused. Most teams track gifts. Some track retention. Far fewer actually
TL;DR Donor acquisition is how every nonprofit relationship begins. Every major donor, every recurring giver, every loyal supporter who’s been with your organization for a decade. They all started as
TL;DR Most nonprofits think about portfolio balance the way a financial advisor thinks about investment diversification. Spread across asset classes, reduce exposure to any single position, protect against volatility. That
TL;DR Recurring giving is one of the most powerful levers in nonprofit fundraising. Not because it’s new, but because it works in a way that almost nothing else does: it
TL;DR You already did the hard part. These donors found you, believed in your mission, and gave. The question donor expansion answers is whether you’re building on that foundation or
TL;DR Most fundraisers know their retention rate. Many track acquisition cost. But average gift amount often gets less attention than it deserves, and that’s where a lot of revenue growth
TL;DR Donor retention rate is one of the most telling numbers in nonprofit fundraising. Not because it’s the flashiest metric, but because it answers something fundamental: are the people who
You’ve got to be a great improviser to work in the nonprofit sector. When your job is to find creative solutions for huge problems, that kind of thinking “on the
Elevate your donor relationships with our 5 fundraising email templates. Designed for giving situations, each appeal feels personalized and urgent.
Nonprofit email marketing is an incredible tool. It’s a direct line to your most engaged donors and a reliable way to deliver your important messages. Unfortunately, it’s also difficult to
The word “Powerful” is one of the more popular words in the software lexicon. It sounds impressive, and it gets people excited because they want to know that their software
Learn how to strategically manage your nonprofit marketing budget to maximize impact and engagement in an evolving digital landscape.
When we talk about growing your nonprofit, we often talk about donor relationships. The truth is, they are simply relationships. It is a connection that you build, over time, with
A sophisticated nonprofit CRM can be pricey. Especially if you’re looking for a tool to optimize your organization, you should be prepared to make an investment. People understand this, but
One constant you’ll find across every organization, no matter what kind, is the problem of scale. The habits and the processes that helped you, in the beginning, are suddenly making
The decision to give is a much different one than choosing a product or service to buy. In many ways, it’s much more personal and nuanced. Whether a donor is
The success of your fundraising efforts is due, in no small part, to your focus on donor relations. People need to care about your mission and believe in your process
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
