TL,DR: Nonprofits leave $4-$7 billion on the table each year in underutilized corporate matching gifts. [1] Why? Two things drive this gap: But the programs continue to grow, with more
TL;DR: If you lead marketing or fundraising at a nonprofit, you already feel the squeeze. Donors have less attention to give, more places to give it, and a credit card
TL;DR: The Job Nobody Sees I spent fifteen years in Advancement Services in Higher Education before moving into product marketing. In all that time, I never once heard someone at
TL;DR: When Optimization Feels Like Guesswork Most donation pages are built once and left alone. Your team works hard to get the layout right, the ask amounts set, the copy
TL;DR The numbers on your dashboard might still look fine. But the work feels harder than it used to. Retention keeps sliding, more of your revenue rides on fewer donors,
TL;DR Most nonprofit teams are running two conversations about AI at once. Until leaders deal with the quiet conversation, the loud one goes nowhere. That’s the core of a recent
TL;DR If you lead fundraising at a rescue mission, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with campaign deadlines, donor calls,
TL;DR Talk to any veteran major gift officer long enough, and a version of this story will surface. He had been cultivating a prospect for six months. Coffee meetings, a
Welcome back to Ask a Responsive Fundraiser! We’re pleased to welcome the president of A Direct Solution, Erica Waasdorp. Erica is a leading expert in monthly giving, an author, and
The latest declining fundraising trends, and those of the last few years, are troubling to say the least. Nonprofits are seeing a decline in giving when adjusted for inflation, giving
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