What AI Actually Changes (and Doesn’t Change) About Nonprofit Data
TL;DR: AI can’t fix bad data. Garbage in, garbage out still applies. Your donor data is a story your supporters are telling you. Listen to it. Data security and governance
TL;DR: AI can’t fix bad data. Garbage in, garbage out still applies. Your donor data is a story your supporters are telling you. Listen to it. Data security and governance

TL;DR → Philanthropy has long emphasized targeting and segmentation, often without questioning the underlying assumption: people are best understood in groups. → The concept of N of one, rooted in

TL;DR → Choosing the best CRM for nonprofits in 2026 should match how your team fundraises today and how you plan to grow tomorrow. → Modern nonprofit CRMs go far
Learn how fundraisers can move beyond outputs and communicate real, donor-centered impact with Sonja Howden of Seed Impact on The Responsive Lab.
How relationship-first fundraising drives trust, retention, and major gift growth at scale… insights from Marc Stein of Jews for Jesus.
How smart digital engagement drives donor action, retention, and recurring giving. A practical conversation with Matt Lombardi.
Learn Kel Haney’s five-minute phone ask for mid-level donors and discover how real conversations can grow generosity for your nonprofit.
Explore the neuroscience of giving with Cherian Koshy, Scott Holthaus, and Carly Berna, and learn how to stop slowing generous brains down.

Bringing More Fundraisers Into the Conversation Virtuous User Summit has always been about equipping our customers with the tools to grow generosity. In 2026, we’re expanding on everything that made

The 2025 Virtuous Benchmark Report offers valuable giving data from 570+ nonprofits; the report includes organizations from sectors such as Human Services, Education, Faith, and Healthcare. To provide the most

Millennials and Gen Z are reshaping philanthropy. Learn how data-driven, responsive fundraising is key to reaching the next generation of donors.

Fundraising is the lifeblood of nonprofit organizations. It fuels your mission, enables impactful programs, and connects you with the community that supports your cause. However, even the most well-intentioned teams

We’re happy to welcome our very own Carly Berna back to Ask a Responsive Fundraiser. This week, she tackles fundraising metrics, brand refreshing, and using AI in nonprofit work. Be

As the end of the year approaches, it’s time to tackle a crucial task for nonprofit organizations: ensuring your end-of-year receipting process is seamless, accurate, and donor-friendly. Thoughtful and timely

As a former fundraiser, I understand how much is asked of you. Oftentimes, you don’t have enough resources to hit your goals, and you have to rely on technology to

Last month, Virtuous released its first Benchmark Report. As a previous customer, I was super excited about this. When I was a fundraiser, I would constantly look at benchmark reports.

Imagine you’ve just joined a nonprofit and are responsible for some level of fundraising. You start getting acquainted with all of the tools you have at your disposal, and you

Welcome back to Ask a Responsive Fundraiser! This week, Carly Berna, Director of Product Marketing at Virtuous, is back to answer your questions. We’re tackling donor thank yous, bridging the
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.