Donor Management

Donor Management Built to Grow Giving

Get a complete view of every support; track giving, relationships, and engagement in one place so your team always knows the next best step.

Benefits of Fundraising Automation

  • 360 Degree Donor View
  • Virtuous Activity Feed

    See every relationship more clearly

    Track giving history, engagement, volunteering, wealth data, and relationships all in one place. Give your entire team a complete picture of every supporter so you can connect more personally at scale.

    Popular Features

  • Portfolios and Major Gifts
  • Manage portfolios and close major gifts with clarity.

    Give your major gift officers the tools they need to manage donor portfolios, track ask stages, and forecast revenue, so no high-value relationship slips through the cracks.

    Popular Features

  • Reporting and Insights
  • Dashboard UI with left navigation and 'Jeffrey Miller' profile; main panel shows Composite Score with a large 90 gauge and three supporting score cards (Wealth & Capacity 92, Connection 65, Likelihood 72).

    See the full picture with a click of a button.

    Virtuous surfaces the right signals at the right time so your team can prioritize outreach, identify lapsing donors, and celebrate program impact without digging through data.

    Popular Features

Virtuous Activity Feed

See every relationship more clearly

Track giving history, engagement, volunteering, wealth data, and relationships all in one place. Give your entire team a complete picture of every supporter so you can connect more personally at scale.

Popular Features

Manage portfolios and close major gifts with clarity.

Give your major gift officers the tools they need to manage donor portfolios, track ask stages, and forecast revenue, so no high-value relationship slips through the cracks.

Popular Features

Dashboard UI with left navigation and 'Jeffrey Miller' profile; main panel shows Composite Score with a large 90 gauge and three supporting score cards (Wealth & Capacity 92, Connection 65, Likelihood 72).

See the full picture with a click of a button.

Virtuous surfaces the right signals at the right time so your team can prioritize outreach, identify lapsing donors, and celebrate program impact without digging through data.

Popular Features

Real Results

Ditching 40 Years of Disconnected Data

How the Foundation Fighting Blindness Modernized Reporting to Unite Teams and Drive Donor Relationships

Key Features

360° Donor Profiles

Every interaction, gift, relationship, and signal in one place; giving your team a complete picture of each supporter.

AI Email Drafting

Draft a personalized donor email without leaving the contact record; writes in your voice from each donor’s history, ready for you to review and send.

Major Donor Pipelines

Manage portfolios, track pipeline progress, and forecast major gifts with clarity and confidence.

Custom Reporting & Analytics

Build custom reports, monitor KPIs, and unlock deep insights without needing a dedicated data analyst.

Complex Gift Management

Track grants, pledges, soft credits, tributes, and recurring giving with personalized receipts for every donor.

Custom Objects & Fields

Tailor Virtuous to your unique workflows with custom fields and objects that match your mission.

“The marketing automation was the number one selling point for us. To be able to have responsive email streams that respond to people’s actions and their interests, and automate that to give everyone the impression that we have a one-on-one relationship, that’s really been a game changer.”
Veronica Carrillo
Donor Relations Manager

The recognized leader in
nonprofit fundraising software

Resources

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

One platform. Unlimited fundraising possibilities.

Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer