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The Virtuous Blog

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Featured Stories

Clay Buck Interview with Virtuous: Nonprofit Data and AI

February 5, 2026

What AI Actually Changes (and Doesn't Change) About Nonprofit Data

TL;DR: AI can’t fix bad data. Garbage in, garbage out still applies. Your donor data is a story your supporters are telling you. Listen to it. Data security and governance...
N1 Philanthropy: The Case for Precision Giving in an Attention Economy

N1 Philanthropy: The Case for Precision Giving in an Attention Economy
Best CRM for Nonprofits in 2026

Best CRM for Nonprofits in 2026: How to Choose the Right Platform for Your Organization
Responsive Lab Thumbnail Sonja Howden

Building Trust with Donors Through Better Impact Measurement with Sonja Schappert Howden

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Ask A Responsive Fundraiser - Clay (1)

August 15, 2024

Ask a Responsive Fundraiser featuring T. Clay Buck

Welcome back to Ask a Responsive Fundraiser. This week, we’re excited to show off our spiffy new branding and even more excited to welcome T. Clay Buck to the column!...
Successful CRM conversions (1)

August 14, 2024

The Power of a Successful CRM Conversion: Real-Life Lessons from Nonprofits

Using a Customer Relationship Management (CRM) system at a nonprofit can significantly enhance the organization’s ability to build relationships, manage data, and drive successful fundraising campaigns. Successful CRM conversions are...
Virtuous_Inc5000PressRelease (1)

August 13, 2024

Virtuous Named to the Inc. 5000 for the Third Year in a Row

With a three-year revenue growth of over 551%, Virtuous ranks No. 916 among America’s fastest-growing private companies. PHOENIX, August 13, 2024 – Inc. revealed today that Virtuous, the leading Responsive...
Plan ahead year-end fundraising graphic

August 13, 2024

Plan Ahead: 6 Questions to Ask to Get Year-End Fundraising on Track

As we approach mid-August, you might think it’s too early to consider year-end fundraising, but now is a great time to start building a plan so you aren’t rushed as...
digital marketing nonprofits (1)

August 12, 2024

How Digital Marketing for Nonprofits Can Amplify Your Impact

It's essential to recognize that effective digital marketing is key to spreading awareness, attracting supporters, and advancing the cause.
Clay Buck 3 (1)

August 9, 2024

5 Crucial Fundraising KPIs Every Nonprofit Needs

If you put 10 fundraisers (bonus points if they’re consultants) in a room and ask them to list the crucial fundraising KPIs every nonprofit should measure, you’ll get 8,982 recommendations....
Actionable tips and insights for personalizing
donor engagement with responsive fundraising.
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer