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The Virtuous Blog

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Featured Stories

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...
The 2026 Virtuous Benchmark Report for Education Nonprofits

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits
Building Sustained Giving Through Human Connection and Technology With Chris Larson

Building Sustained Giving Through Human Connection and Technology
Turning Program Metrics Into Fundraising Fuel With Chris Palombo

Turning Program Metrics Into Fundraising Fuel

Recent

“What the Fundraising?” A Look at Mallory Erickson’s Latest Book

November 19, 2024

“What the Fundraising?” A Look at Mallory Erickson’s Latest Book

In this episode of The Responsive Lab podcast, Carly Berna and Stephen Boudreau are joined by executive coach, fundraising consultant, and host of the podcast, What the Fundraising, Mallory Erickson,...
Unlocking Efficiency with Modern Platforms: The Benefits of Switching to a Modern CRM (and why finance should be on board)

November 14, 2024

Unlocking Efficiency with Modern Platforms: The Benefits of Switching to a Modern CRM (And Why Finance Should Be On Board)

In today’s fast-paced nonprofit landscape, efficiency, transparency, and relationship-building are crucial. A modern Customer Relationship Management (CRM) platform can significantly impact how nonprofits manage donor relationships, track fundraising efforts, and...
Ask a Responsive Fundraiser Brantley Boyett

November 14, 2024

Ask a Responsive Fundraiser: Planned Giving Edition

Welcome back to Ask a Responsive Fundraiser, where we tackle some of the most pressing questions nonprofit organizations face in their quest to make a difference. This week, we welcome...
How Responsive Fundraising With Virtuous Drives Donor Engagement and Increased Generosity

November 13, 2024

How Responsive Fundraising With Virtuous Drives Donor Engagement and Increased Generosity

In ever-evolving philanthropic landscape that we see in the world today, donors expect more than just transactional relationships. They seek meaningful connections with the causes they support. However, nonprofits often...
how to strengthen donor relationships

November 8, 2024

How to Strengthen Donor Relationships: Leveraging Technology for Long-Term Support

We’re delighted to welcome Maureen Wallbeoff to the Virtuous blog. As a nonprofit technologist and strategy coach, Maureen brings expertise in helping nonprofits navigate technology decisions to engage donors and...
Ask a Responsive Fundraiser - Erik Tomalis

November 7, 2024

Ask a Responsive Fundraiser: Crowdfunding, Donor Acknowledgements, and More

Welcome back to another edition of Ask A Responsive Fundraiser! This week, we have our very own Erik Tomalis answering your questions about crowdfunding, direct mail campaigns, and donor acknowledgment....
Actionable tips and insights for personalizing
donor engagement with responsive fundraising.
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer