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The Responsive Nonprofit Summit June 4-5, 2025

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March 11-12, 2026

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May 27-29, 2026

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The Virtuous Blog

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Featured Stories

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...
The 2026 Virtuous Benchmark Report for Education Nonprofits

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits
Building Sustained Giving Through Human Connection and Technology With Chris Larson

Building Sustained Giving Through Human Connection and Technology
Turning Program Metrics Into Fundraising Fuel With Chris Palombo

Turning Program Metrics Into Fundraising Fuel

Recent

declining fundraising trends

November 4, 2024

3 Ways to Overcome Declining Fundraising Trends for Nonprofits

The latest declining fundraising trends, and those of the last few years, are troubling to say the least. Nonprofits are seeing a decline in giving when adjusted for inflation, giving...
Nicholas Kristock

October 31, 2024

Ask a Responsive Fundraiser: Video Content, Donor Follow-Up, and More

Welcome back to Ask a Responsive Fundraiser, where we tackle some of the most pressing questions nonprofit organizations face in their quest to make a difference. This week, we welcome...
Virtuous + Dataro integration

October 30, 2024

Virtuous + Dataro: How to Make AI Work for Your Nonprofit

This post was co-written with the Dataro team, and can also be found on their blog here. It’s no secret that nonprofits are facing challenges in donor engagement. How donors...
5 Automations to Convert Shelter Prospects into Donors

October 30, 2024

5 Automations to Convert Shelter Prospects into Donors

Animal shelters often face the challenge of converting prospects into loyal donors who contribute regularly to their cause. At Virtuous, we understand these challenges and have developed targeted automation strategies...
master year-end giving

October 29, 2024

Master Year-End Giving: How to Elevate Your Campaign with Paid Media & Strategic Planning

As we approach the end of the year, fundraisers like you are entering the most critical season of giving: year-end giving. With nearly one-third (31%) of annual giving occurring in...
nonprofit guide to multichannel fundraising

October 29, 2024

Multichannel Fundraising for Nonprofits

Discover key strategies for multichannel fundraising, optimize campaigns, and engage donors effectively. Master your nonprofit's outreach today!
Actionable tips and insights for personalizing
donor engagement with responsive fundraising.
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Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer