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The Virtuous Blog

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The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...
The 2026 Virtuous Benchmark Report for Education Nonprofits

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits
Building Sustained Giving Through Human Connection and Technology With Chris Larson

Building Sustained Giving Through Human Connection and Technology
Turning Program Metrics Into Fundraising Fuel With Chris Palombo

Turning Program Metrics Into Fundraising Fuel

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March 24, 2025

How to Measure and Improve Your Nonprofit's Conversion Rate

Your conversion rate is more than a number. Learn how it reveals donor behavior, highlights missed opportunities, and helps you raise more with every visit.
Best Nonprofit Donor Management Software

March 18, 2025

Why Virtuous Is the Best Nonprofit Donor Management Software: A Complete Guide

Struggling to engage donors in meaningful ways? The right nonprofit donor management software can help you personalize outreach, boost retention, and drive generosity.
Best Nonprofit CRM

March 14, 2025

How to Find the Best Nonprofit CRM for Your Organization and When to Switch 

Simplify donor management with donor database software that automates tasks, personalizes outreach, and frees up time so you can focus on fundraising and donor relationships.
The Future of Fundraising Acquisition with Brad Davies

March 11, 2025

The Future of Fundraising Acquisition with Brad Davies

In this episode of The Responsive Lab, Carly and Scott are joined by VP of Ministry Digital Growth at Salem Web Network, Brad Davies!  This conversation unpacks what donor acquisition...
Marketplace-Email

March 10, 2025

Introducing the Virtuous Marketplace: A Generosity Ecosystem Built for Nonprofits

Discover the Virtuous Marketplace, a connected ecosystem designed for nonprofits to integrate the right tools, partners, and expertise. Eliminate tech barriers, save time, and make fundraising more effective with seamless...
BestDonotDatabaeSoftware

March 6, 2025

The Best Donor Database Software for Growing Nonprofits

Struggling with donor management and fundraising growth? The best donor database software can streamline your efforts, automate tasks, and deepen donor relationships.
Actionable tips and insights for personalizing
donor engagement with responsive fundraising.
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer