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Discover the Core Practices of Innovation in 'The Responsive Nonprofit'

Announcing 'The Responsive Nonprofit'—learn eight core practices to transform nonprofit innovation and drive impact. Get your copy today!

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.
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How Nonprofit Operations Teams Are Merging to Reach the Modern Donor

New expectations from modern donors changed more than fundraising strategies. In some cases, entire nonprofit operations teams and cultures evolved to meet the demands. These responsive nonprofits smartly identified that silos were...

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Manage Your Donor Database Migration in 5 Steps

Here’s a fun thing you can do the next time you attend a fundraising conference. Force any nonprofit database admin break into a cold sweat with just three words. What...

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How to Tell Nonprofit Impact Stories (and Where)

How do you inspire generosity, demonstrate the difference your donors make, and showcase your nonprofit’s work?  Tell a story.  Storytelling engages the mind and the heart. Research shows that storytelling...

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Get Your Nonprofit Board to Commit to Fundraising

It’s always interesting to ask a development manager or executive director, “How’s your board at fundraising?” Because they almost all make the same sound:  “MEH.”  What’s the deal? Board members...

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Modern Donor Stewardship Requires More Listening

Modern donor stewardship looks completely different than anything we’ve seen in the past. We’re not talking about smartphones and email. Those are technology trends your organization has already adapted to....

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4 New Nonprofit Fundraising Techniques

The fundraising landscape has changed significantly in the past ten years, and nonprofits have to adapt to succeed. Trying new fundraising techniques can help your organization grow and meet donors’...

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Nonprofit content marketing: storytelling vs. messaging

To connect to donors of today, your nonprofit must provide value. Before you can expect recurring, ever-growing generosity from your donor base, you must be generous with information, opportunity and...

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5 Elements Your Nonprofit Email Welcome Series Needs

When a new person joins your nonprofit’s email list, it’s a cause for celebration. Your marketing efforts are working! People are interested in your organization! But before you put on your...

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Nonprofit Growth Begins with Giving to Your Donors

Explore effective strategies for nonprofit growth by focusing on donor generosity in this insightful article.

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The untapped nonprofit strategy you might have missed

“Stay in touch.” “Center the donor in your storytelling.” “Show impact.” Do you use any of these as your nonprofit development strategy? Of course, you do. And so does everyone...

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Nonprofits: A/B Testing in Digital Marketing

We know that digital marketing best practices for nonprofits can be even more complicated to implement than their for-profit counterparts. The standards evolve every year. It takes tremendous resources to...

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[Podcast] Dan Reed (Part I) on the True Purpose of a Fundraiser

Dan Reed, the CEO and Founder of join us to talk about growing generosity and vocational conviction. He also shares what he believes the true purpose of a fundraising professional...

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
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Todd Shinabarger​
Chief Information Officer