Top Challenges Bible League International Faced
- Learning to take data a step further and use it to incite action.
- Moving beyond outdated reporting practices.
- Collaboration across mid-level team, major team, donor services team, and marketing team.
The Virtuous Difference
- Rebuilt reports with intentionality. No more reporting for reporting’s sake.
- Unified teams around shared dashboards.
- Turned downtime into donor visits with real-time Map Filter insights.
- Empowered even the most tech-wary staff with intuitive, easy-to-use tools.
- Sparked true collaboration by aligning data with team-specific goals.
- Ready to scale with AI tools like Insights to reach the right donor, right on time.
A Nonprofit CRM “With a Vision Behind It”
Bible League International knew they needed to find a new CRM. They found that their former CRM had provided them with the data they needed. However, they hit a wall when it came to turning that data into actionable insights.
When exploring new options, they turned to Raiser’s Edge and Salesforce but quickly realized both required a large investment to essentially rebuild what they already had with their former CRM. If they were going to make a change, they wanted it to be for something truly fresh and new. They wanted a CRM that would take their fundraising to the next level, provide actionable insights on data and reports, and create margin for more donor interactions.
When they found Virtuous, they knew it ticked these boxes.
“[We] really got excited about Virtuous because of the vision behind it…and we really liked the idea of, instead of building something, just buying into something that was created to make that vision come true for nonprofits like ours.”
– Rob Bullock, Executive Vice President for Advancement, Bible League International
Rob Bullock, Executive Vice President for Advancement, faced some trepidation from his team members about migrating to a new system. However, they found the interface intuitive and easy to navigate, opening up potential they never thought possible before.
“One of my guys, when we first said we’re going to learn the new system, he literally was in tears. He just fears technology and was in the back of the room, crying out of fear. And then when he saw how easy it is, how intuitive the interface is, he is now doing things he never thought possible in that system. And when you ask him about Virtuous, just his face breaks into a smile.”
– Rob Bullock, Executive Vice President for Advancement, Bible League International
Cleaning Up Reports & Fostering Team Collaboration
Once they made the switch, Bible League International had a clear goal: not rebuilding old reports simply because they existed. Switching to Virtuous encouraged them to think intentionally about each report and justify the reason for using it.
And out of this greater intentionality flowed a natural increase in team collaboration. Specifically for Bible League International, this meant bringing their mid-level team, major team, donor services team, and marketing team together to brainstorm: What questions were they trying to answer, and what was the best way to answer those questions?
Once they answered these questions, they began building new tools, reports, and dashboards in Virtuous, and they noticed that this team collaboration continued.
“Virtuous is really helping our teams to interact more because they see how the data that’s in the system impacts all of them and that what is helping one team might help another team as well.”
– Rob Bullock, Executive Vice President for Advancement, Bible League International
Now, every team at Bible League International operates from the same source of truth within Virtuous CRM+. Shared dashboards and unified reporting have eliminated guesswork and silos. The marketing team can instantly see donor engagement activity from the donor team and use that insight to drive smarter, more timely campaigns. Mid-level fundraisers stay aligned with major gift efforts, ensuring no opportunity falls through the cracks.
With full visibility across teams, what once felt disconnected is now a seamlessly coordinated fundraising operation.
Multiplying Donor Interactions Using Map Filter
Bible League International didn’t just tap into Virtuous for internal teamwork; they saw deeper connections with donors, too.
And one of the many features they use for this is the Map Filter feature within Virtuous.
Bullock mentioned one example of this taking place when he and a gift officer were out visiting donors and found themselves with an hour of extra time. Instead of wasting this time, they opened up the Map Filter feature in Virtuous and noticed another monthly donor just across the street from them in the same neighborhood.
Bullock was all too delighted to find that this donor was home, and when he introduced himself, the donor’s face lit up.
“[Our donor was] so excited to have a personal connection with the ministry that they’d been supporting for years. And that was all because Virtuous made it so easy for us to find that type of information and act on it immediately.”
– Rob Bullock, Executive Vice President for Advancement, Bible League International
All Eyes on Virtuous AI Tools
In addition to enjoying dashboards through Virtuous that give quick looks into donor count, giving by channel, giving by campaign, and so much more, Bible League International looks forward to exploring new AI features in Virtuous, including Virtuous Insights.
“We’ve been looking forward to Insights for at least a year now…and we’re really excited to see how that’s going to help us create better plans with our donors and reach the right people at the right time.”
– Rob Bullock, Executive Vice President for Advancement, Bible League International
With AI-powered products like Insights, our donor intelligence tool, Virtuous continues building innovative products to help fundraisers meet the times with real-time intelligence and actionable strategy.
Use AI to Level-Up Your Fundraising
If you’re still just relying on wealth data to determine someone’s eligibility for giving, try out Virtuous Insights. Insights uses AI to help you connect with the individuals in your database like humans, using:
– 1st party data combined with 3rd party wealth and demographic data
– Complete 360-degree profiles for every record in your database, updated daily
– Predictive insights across your donor base, so you know who to ask next
– Seamless Virtuous CRM+ integration, so you can take action instantly
– Aggregate views for a broader understanding of trends across your database
Schedule a demo now to see Insights in action.
