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The Only Responsive CRM

A Superior Salesforce NPSP Alternative Without the Steep Learning Curve

Virtuous is designed for growth. The platform is intuitive and easy to learn, but what sets it apart is its extensive out-of-the-box customization options and easy-to-use integrated marketing and automation tools.

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Virtuous is the recognized leader for mid-sized and large nonprofits

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G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Award for Virtuous
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Users love Virtuous

"Virtuous automation allows us to respond to donors quicker than ever before, bringing another level of relationship with our donors.”
Paul S.VP of Development
“Virtuous is an easy choice because it's user friendly and has robust integrations that minimize manual data entry between systems.”
Troy W.
"We have loved the ease of use of Virtuous. We can communicate with donors based on their giving and preferences."
Meghan M.Senior Manager of Philanthropy Operations
"Virtuous allows our team to look in one spot for shared information on donors and supporters who are close to our mission."
Nydia S.Community Partnerships Coordinator
"Virtuous ties together different systems and is our main repository for donor data. It is the data silo killer for our organization."
Brad D.
The Virtuous Difference

Virtuous vs. Salesforce NPSP

Nonprofits all over the world are switching from Salesforce NPSP to Virtuous. 

Features

Easy-to-Use
Virtuous features an intuitive and easy-to-navigate user interface. Plus, with unlimited access to Virtuous Academy, your team can quickly onboard and start using the platform right away.

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Salesforce NPSP

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Feature

Personalization at Scale
Built on responsive fundraising, Virtuous offers tools like marketing automation and donor segmentation that empower you to create personalized communication at every touchpoint.

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Salesforce NPSP

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Feature

Automation
With automated workflows, your staff can focus more on personalized donor engagement and spend less time on administrative tasks.

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Salesforce NPSP

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Feature

Gift Ask Pipeline
Whether you want to keep track of solicitations or manage a robust team of gift officers, Virtuous’s Gift Ask Pipeline helps you thoughtfully manage major gifts in a simplified view.

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Salesforce NPSP

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Feature

Wealth & Social Data
Responsive fundraising helps you make the right ask at the right time. Virtuous offers wealth and social insights to help inform that ask, and our platform also integrates with DonorSearch.

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Salesforce NPSP

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Feature

Website Tracking
Deepen donor relationships by making more informed decisions. Using website tracking, you can create more personalized and meaningful interactions.

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Salesforce NPSP

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Feature

Customizable Dashboard
With Virtuous’ responsive insights dashboard, every team member can tailor their view to show the metrics that matter most, ensuring quick access to vital KPIs and improved decision-making.

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Salesforce NPSP

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Top 5 Reasons to Choose Virtuous Over Salesforce Nonprofit Success Pack

1. A responsive nonprofit CRM made for fundraisers by fundraisers.

Where Salesforce NPSP Misses the Mark

Salesforce Nonprofit Success Pack is based off of its popular sales CRM software. As such, tailoring to the needs of nonprofits requires extensive technical customization or costly add-ons.

Where Virtuous Exceeds Expectations

Built by nonprofit pros like you, Virtuous provides a responsive nonprofit CRM with built-in features tailored to your fundraising needs, like marketing automation and giving forms.

Nonprofit CRM

2. Customization options that just make sense.

Where Salesforce NPSP Misses the Mark

While Salesforce NPSP offers a highly configurable and customizable donor management system, it usually requires external technical resources if your team lacks an IT expert.

Where Virtuous Exceeds Expectations

Virtuous is both user-friendly and highly customizable to suit any team member’s needs. The difference is that our platform doesn’t require any additional programming on the back end.

3. Dozens of native integrations that connect your entire tech stack.

Where Salesforce NPSP Misses the Mark

Salesforce NPSP comes with an open API, so you can build integrations across systems. The downside is that this means you’ll need to build and maintain those connections yourself or hire a third party—an additional cost to consider.

Where Virtuous Exceeds Expectations

Virtuous also has an open API, so you can unify all of your systems in one place. To further simplify the process, we offer dozens of native integrations with leading platforms, such as Classy, DonorSearch, Fundraise Up, and HubSpot.

4. Simple onboarding without the need for a third party.

Where Salesforce NPSP Misses the Mark

Since Salesforce is built for sales, every migration needs to be fully custom installed by a partner. Nothing is designed for purposeful use so everything needs to be built for the ground up—costing you more.

Where Virtuous Exceeds Expectations

Transitioning to a new system is no easy task, and we get that. When you onboard with Virtuous, you get a dedicated coach who will walk you through the entire process—from start to finish. Plus, with resources like Virtuous Academy, new users can quickly learn the basic functionalities and get up to speed in no time.

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5. Honest, upfront pricing without the hidden costs.

Where Salesforce NPSP Misses the Mark

Salesforce NPSP’s free and open-source pricing model is appealing to many nonprofits. However, there’s a catch: To use this software, you need an existing Salesforce service or platform subscription. Plus to get all the features you need, like gift ask pipelines and advanced reporting, there are add-on costs.

Where Virtuous Exceeds Expectations

At Virtuous, our annual contracts are tailored to the number of contact records you manage, and we never increase prices without a discussion first. With our platform, you gain a holistic nonprofit CRM you can trust that meets your every need.

The Freedom Story Cut Admin Time in Half by Switching to Virtuous

“I work a lot with our monthly donors, and it’s really helpful for me to just be able to pull a quick report in a couple of seconds. I was doing that all manually in Salesforce.”

Alaynah Morrow

US Operations Manager, The Freedom Story

Virtuous helps you...

Increase team efficiency

Streamline processes with automation and efficient reporting.

Case Study
Case Study

Increase giving by 36%

Deliver personalized experiences to engage your donors.

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Case Study
Case Study

Get a clear view of your data

Leverage metrics for accelerated fundraising and growth.

Case Study
Case Study

Gain Better Insights

A modern, user-friendly CRM that empowers all users.

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Case Study
Case Study

Top Fundraising Leaders Recommend Virtuous

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Jeremy Beer
CoFounder, AmPhil

"Our experience at AmPhil has been that nonprofits ready to start thinking like the world’s most successful businesses find Virtuous to be the platform—and partner—they need."

Kelsey Ingram
Technology Director, CauseMic

"Virtuous clearly has nonprofit best practices baked into its core. They're thinking about how nonprofits can leverage for profit strategies at every turn."

Andrew Olsen
EVP, Fundraising Solutions, DickersonBakker

"I love Virtuous because of how intentionally they've designed their platform to allow ministries and other nonprofits to engage with supporters in highly personalized, scalable, and responsive ways. When I'm asked for referrals to CRM platforms, Virtuous is always #1."

Beth Fisher
CEO & Founder, Fisher Strategic

“I have worked with Virtuous from two sides: as an end-user utilizing the platform to run a nonprofit, and as a partner doing strategic implementations...The impact and benefits that Virtuous provides cannot be overstated. Truly, there is no better offering or company in this space.”

Nonprofit CRM Checklist

The comprehensive guide to maximize your donor software.

Understand, analyze, and identify your ideal CRM.
Download Now
Download Now
Nonprofit-CRM-Checklist

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer
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