Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Respond ’26 (User Summit) | Dallas, May 27–29. Practical learning, real connections, real results. Save $400 before Jan 16.

Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

Contents

Sustainable Giving Unlocked with Dave Raley

In this episode of The Responsive Lab, your Virtuous co-hosts, Carly Berna and Scott Holthaus, welcome Imago Consulting founder, Purpose and Profit Podcast co-host, popular speaker, and best-selling author, Dave Raley! 

Dave begins the conversation by introducing his new book, The Rise of Sustainable Giving: How the Subscription Economy is Transforming Recurring Giving and What Nonprofits Can Do to Benefit, which recently became Amazon’s #1 new release for Nonprofit Organizations and Charities ahead of its official launch date. 

He explains how the subscription economy has changed everything for nonprofits, and how it will continue to transform how people look at giving moving forward. Sharing key insights from his book, Dave offers nonprofit leaders the tools they need to adopt this new approach to giving.

Key takeaways from this episode include:

  • Why sustainable giving matters
  • Lessons in subscription philanthropy
  • How to design and manage a thriving sustainer program
  • The future of sustainable giving

Watch or listen to this episode, then enter to win a copy of Dave’s Book!

Listen Now

Learn More

Season One of The Responsive Lab is brought to you by Virtuous.

Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.

author avatar
Abigail Morse

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
Get Responsive Fundraising Tips
Get updates delivered directly to your inbox.
Top 10 Fundraising Mistakes Nonprofits Make and How to Avoid Them

Top 10 Fundraising Mistakes Nonprofits Make and How to Avoid Them

Fundraising is the lifeblood of nonprofit organizations. It fuels your mission, enables impactful programs, and connects you with the community that supports your cause. However, even the most well-intentioned teams…
The Future of Grantseeking: Using AI to Save Time and Win More Funding 

The Future of Grantseeking: Using AI to Save Time and Win More Funding 

We’re pleased to welcome Instrumentl back to the Virtuous blog! Instrumentl is the all-in-one grant management tool for nonprofits and consultants who want to find and win more grants without…
Looking Back: What Nonprofits Can Take Away from 2024 and Apply in 2025

Looking Back: What Nonprofits Can Take Away from 2024 and Apply in 2025

As we wrap up 2024, we’re taking a moment to reflect on the past year’s successes, challenges, and lessons while looking ahead to 2025. We connected with many of our…

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer