In this episode of The Responsive Lab, Stephen Boudreau and Carly Berna are joined by Executive Vice President at DickersonBakker, Andrew Olsen, for a discussion about nonprofit fundraising and how to give donors a better giving experience.
They dive into the current climate of fundraising and discuss what it means to create a major-donor like strategy. They take an in-depth look at the ‘responsive’ part of Responsive Fundraising and talk about what it really means to be personal with your donors when communicating with them.
Andrew goes on to address the question of whether every donor should be treated as a major donor, or if they should be treated the way they prefer to be treated, as well as what it takes to embrace effective change for long-term success.
Other Topics Include:
- The changing demographics in the fundraising landscape
- Why donors have started to lose trust in nonprofits, and how to overcome it.
- Using data and technology to connect with your donors
- The dilemma surrounding ‘mass customization’
- How leadership can either make or break a nonprofits ability to embrace change
- A mystery question at the end!
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Season One of The Responsive Lab is brought to you by Virtuous.
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist.
Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
