Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Responsive Nonprofit Summit • Free + Virtual

March 11-12, 2026

Respond '26 (User Summit) 👉 Register by 3/31 & save $300

May 27-29, 2026

Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

Contents

The 3 Things Donors Want To See In Your Investment Program

What Inspires Donors to Give to Your Endowment?

This week on The Responsive Weekly, we were joined by Courtney Dean and Phil Waara from eCIO, who showed us what donors want to see in an investment program, counseled us away from common nonprofit investment pitfalls, and taught us a lot about promoting endowments.

What Donors Want to See in an Investment Program: The Quick Summary

Promoting Your Endowment’s Investment Program with Donors: 3 Key Things They Want to See: The Whole Session

Watch the Full Recording Here

Top Takeaways

  • Transparency builds trust
  • Donors want to see an enduring investment program with:
    • Strong governance & structure to support board and staff turnover
    • Investment solutions that meet short and long-term needs and objectives
    • Communication that supports transparency and oversight groupʼs fiduciary responsibilities
  • Build your practices, policies, and procedures to work over the long term, with an emphasis on clarity and documentation

More From This Session

Here’s the full story from this week’s Generosity Report

author avatar
Megan Donahue
Megan Donahue is a writer specializing in all things nonprofit, content strategy, and the intersection of nonprofits and technology.

Summarize with AI

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
Get Responsive Fundraising Tips
Get updates delivered directly to your inbox.
How to Build a Consecutive Giving Program That Strengthens Donor Loyalty

How to Build a Consecutive Giving Program That Strengthens Donor Loyalty

TL;DR: Consecutive giving programs reward donors for giving year after year, regardless of gift size, and they can have a significant impact on retention rates The University of South Florida’s…
Building a Donor Strategy That Honors Every Gift

Building a Donor Strategy That Honors Every Gift

TL;DR: Treating every donor like a major donor starts with redefining what “major” means: if a gift feels significant to the giver, they deserve that level of care. Gratitude and…
How to Build a Brand That Drives Long-Term Fundraising Growth

How to Build a Brand That Drives Long-Term Fundraising Growth

TL;DR: Nonprofit brand strategy has to come before fundraising, not after it. Joni & Friends flipped their budget to 60% brand awareness and 40% fundraising to fuel long-term growth. Internal…

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer