Your nonprofit is most likely using AI, but do you ever find yourself wondering if you and your team use it well? Or how your use of AI compares to
Your volunteers show up. They serve meals, mentor students, organize events, and give their time because they believe in your mission. But here’s something most nonprofit teams don’t realize: volunteer
A Benchmark Study of 346 Organizations. Published February 2026 1. Executive Summary Fundraising has never been more complex. Donor expectations are higher. Data is overwhelming in volume and scattered in
TL;DR – Donors expect personal, relevant experiences, but fundraisers are stretched thin. – New Virtuous product updates and capabilities focus on helping teams connect personally with more donors. – Automation
TL;DR: AI can’t fix bad data. Garbage in, garbage out still applies. Your donor data is a story your supporters are telling you. Listen to it. Data security and governance
TL;DR → Philanthropy has long emphasized targeting and segmentation, often without questioning the underlying assumption: people are best understood in groups. → The concept of N of one, rooted in
TL;DR → Choosing the best CRM for nonprofits in 2026 should match how your team fundraises today and how you plan to grow tomorrow. → Modern nonprofit CRMs go far
Learn how fundraisers can move beyond outputs and communicate real, donor-centered impact with Sonja Howden of Seed Impact on The Responsive Lab.
Welcome to the inaugural column of Ask a Responsive Fundraiser! I am so excited to share my experiences and the insights I gained from my decade in fundraising. This column
In the nonprofit sector, every resource counts, and efficiency is key to maximizing impact. One of the most crucial tools for managing relationships, donations, and communications is your Customer Relationship
Let me introduce myself: I have over a decade of experience in the nonprofit industry, most recently serving as the Chief Marketing and Development Officer for a $30M nonprofit. I
A Customer Relationship Management (CRM) system can be the lifeblood of a nonprofit organization. It impacts employees, donors, and processes. The right nonprofit CRM can make your job easier, allowing
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
