Virtuous Raise Giving

TL;DR: Consecutive giving programs reward donors for giving year after year, regardless of gift size, and they can have a significant impact on retention rates The University of South Florida’s…

TL;DR: Treating every donor like a major donor starts with redefining what “major” means: if a gift feels significant to the giver, they deserve that level of care. Gratitude and…

TL;DR: Nonprofit brand strategy has to come before fundraising, not after it. Joni & Friends flipped their budget to 60% brand awareness and 40% fundraising to fuel long-term growth. Internal…