Suggested Donation Amount: 9 Best Guidelines + How to Use AI
Determining which donation ask amounts to include your annual appeal is a complex puzzle to solve. These 4 action steps can help you grow generosity.
July 13, 2026
Determining which donation ask amounts to include your annual appeal is a complex puzzle to solve. These 4 action steps can help you grow generosity.
There’s a story in every study, data set, and list of numbers. And as a former fundraiser and the current Fundraiser in Residence at Virtuous, one of my favorite pastimes
TL;DR: Which is more important: annual giving or major gifts? Depending on who you talk to, you may hear drastically different opinions. The truth is that both revenue streams are
TL;DR – Launch a skills bank so professionals can donate their expertise in a structured way. – Create item wish lists tied to specific campaigns to ensure you get what
TL;DR: Nonprofit leaders launch capital campaigns hoping to hit a number, but the campaigns that actually change an organization’s trajectory do more than that. They build something that outlasts the
Prospect Research Tools TL;DR: Data from our 2026 Nonprofit Benchmark Report revealed that 67% of all donor revenue comes from major donors. And 22% from mid-level donors. And while there
Donation Page TL;DR: Let’s talk about your donation page. If a donor makes it all the way to your website giving page, so much of the legwork has already been
TL;DR: One month ago, I stood on a stage in Dallas to close out day two of our Respond conference, the one week each year when our customers come together
As part of my work at Virtuous, I’ve had the opportunity to connect with hundreds of amazing nonprofit leaders. And every time I jump off of a Zoom call, I’m
Now, every tool carries the Virtuous name—because every part of our platform is built with the same goal: to help you build better relationships and grow generosity at scale.
I couldn’t be more excited to announce our Series C funding round led by Susquehanna Growth Equity (SGE). This new investment represents a huge step forward for Virtuous in our
Announcing ‘The Responsive Nonprofit’—learn eight core practices to transform nonprofit innovation and drive impact. Get your copy today!
As donor churn and acquisition costs increase, here’s how leveraging your donor relationships and insights can help you boost average donor retention.
Acquiring and retaining donors is the lifeblood of any nonprofit organization. Accomplishing important charitable work requires predictable, sustainable revenue from a faithful group of supporters. For the past 8 years,
Most of the nonprofits we work with understand the importance of personalizing their donor communications. Donors are people, and they want to be treated like people… not just names in
2020 has been a year of massive change for nonprofits. From entire teams going remote overnight, to a chaotic election season, to a civil rights movement driving systemic change, to
Email is critical element for any nonprofit hoping to scale the mid- and lower-tier donor programs. In fact, recent studies on nonprofit marketing will tell you that email has become
Big data is being used to supercharge some of the world’s most high-performing organizations. Google, Toyota, and many top-performing nonprofits use data analytics to grow sales, reduce costs, increase giving,
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
