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August 19-21, 2025

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📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

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Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

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Respond ’26 (User Summit) | Dallas, May 27–29. Practical learning, real connections, real results. Save $400 before Jan 16.

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Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

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Healthcare Fundraising

From Life-Changing Moments to Lifelong impact

Philanthropy powers the daily delivery of care, innovation, and compassionate healing. It takes a community – and a platform built to engage every part of it.

From grateful patients to devoted staff and corporate champions, Virtuous provides the fundraising tools to help you connect, inspire, and grow generosity across your entire healthcare ecosystem.

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“Virtuous is a good CRM choice for nonprofits in the fundraising world. Because you’re getting a partner who has a lot of experience in the industry, you can achieve a large-scale migration with low risk. Partnering with Virtuous was the right decision for our organization, our team, and our donors.”
Matt Price
Director of Customer Relationship Marketing

leading healthcare fundraisers choose Virtuous

Arkansas Children's Hosptial
lahai-health-logo
dap-health-logo
stclair-health-logo
empath-health-logo
Epilepsy-Foundation
west-cancer-foundation-logo (2)

What Makes Healthcare Giving Different

In healthcare, generosity is deeply personal. It begins with a powerful experience—a diagnosis, a life saved, a loved one honored. These moments stay with people and ignite a desire to give back. But long-term donor relationships? Those require intention, trust, and personalization.

Virtuous provides the tools to help you turn those moments into movement.

Extend Your Impact with Virtuous Momentum

  • AI That Amplifies Major Giving

  • AI That Amplifies Major Gifts

    Virtuous Momentum is an AI-powered fundraising tool that helps teams turn moments of gratitude into lasting generosity. By analyzing donor behavior and engagement, Momentum identifies the right people to reach out to and when to reach them.

  • Smarter Outreach, Stronger Relationships

  • Smarter Outreach, Stronger Relationships

    Virtuous Momentum delivers daily AI insights and personalized outreach recommendations for mid and major donor teams. It drafts authentic, relationship-building messages in your voice and syncs every interaction back to your CRM automatically.

  • Less Admin. More Impact.

  • Less Admin. More Impact.

    With Virtuous Momentum, your gift officers spend less time managing spreadsheets and more time deepening relationships that drive transformational gifts so your team can focus on what matters most: deepening relationships that drive transformational gifts and connecting with the donors behind the support.

AI That Amplifies Major Gifts

Virtuous Momentum is an AI-powered fundraising tool that helps teams turn moments of gratitude into lasting generosity. By analyzing donor behavior and engagement, Momentum identifies the right people to reach out to and when to reach them.

Smarter Outreach, Stronger Relationships

Virtuous Momentum delivers daily AI insights and personalized outreach recommendations for mid and major donor teams. It drafts authentic, relationship-building messages in your voice and syncs every interaction back to your CRM automatically.

Less Admin. More Impact.

With Virtuous Momentum, your gift officers spend less time managing spreadsheets and more time deepening relationships that drive transformational gifts so your team can focus on what matters most: deepening relationships that drive transformational gifts and connecting with the donors behind the support.

Request a Demo

See how Virtuous Momentum is accelerating mid & major giving with the power of AI

Deepen Trust & Expand Generosity

  • Donors aren't transactions—they're people with stories, values, and a desire to make a difference.
  • Meet them with personalized journeys, automated touchpoints, and compelling impact content.
  • Move from thank-you to lifetime value.

Streamline Fundraising Operations

  • Healthcare teams juggle complex systems and lean resources.
  • Virtuous replaces disconnected tech stacks with one integrated platform.
  • Combine CRM, email, SMS, events, EMR tags, and donor insights.
  • No more silos. Just smart, unified fundraising.

Ensure Compliance & Stewardship

  • Patient and donor trust is sacred.
  • Virtuous is HIPAA-compliant and SOC 2 certified.
  • Role-based access and audit logs protect data.
  • Ensure stewardship across every interaction.

Healthcare CRM Benefits

  • Grateful Patient

  • Grateful Patient

    • Grateful Patient Programs: Identify and engage patients who are motivated to give back, leveraging their experiences to support your organization.
    • Donor Insights: Track patient-to-donor journeys, highlighting opportunities for meaningful engagement based on care interactions.
    • Personalized Stewardship Plans: Build customized outreach and stewardship strategies for grateful patients, enhancing donor satisfaction and long-term loyalty.
  • Reliable and Secure Data

  • Reliable and Secure Data

    • HIPAA-Compliant Data Handling: Maintain the highest standards of security and compliance to protect sensitive donor and patient information.
    • Data Centralization: Consolidate fundraising, patient gratitude, and donor activity data into one secure platform, accessible only to authorized users.
    • Regular Backups and Monitoring: Safeguard your organization’s critical information with automated backups and 24/7 monitoring.
  • Planned Giving

  • Planned Giving

    • Planned Giving Tracking: Manage bequests, trusts, and other legacy gifts with tools designed to track commitments and contributions.
    • Donor Education Tools: Equip your team with resources to engage donors and patients in meaningful conversations about leaving a lasting legacy in support of your healthcare mission.
    • Automated Stewardship: Ensure consistent follow-ups and acknowledgment for planned gift donors, building trust and long-term relationships.
  • Seamless Integrations

  • Seamless Integrations

    • Seamless Data Flow: Sync information between Virtuous and your EHR/EMR systems for a complete view of donor and patient engagement.
    • Streamlined Reporting: Combine data from multiple sources to identify trends, measure impact, and inform strategic initiatives.
    • Custom Integrations: Leverage flexible APIs and integration options to connect Virtuous with your existing healthcare systems, ensuring alignment across departments.

Grateful Patient

  • Grateful Patient Programs: Identify and engage patients who are motivated to give back, leveraging their experiences to support your organization.
  • Donor Insights: Track patient-to-donor journeys, highlighting opportunities for meaningful engagement based on care interactions.
  • Personalized Stewardship Plans: Build customized outreach and stewardship strategies for grateful patients, enhancing donor satisfaction and long-term loyalty.

Reliable and Secure Data

  • HIPAA-Compliant Data Handling: Maintain the highest standards of security and compliance to protect sensitive donor and patient information.
  • Data Centralization: Consolidate fundraising, patient gratitude, and donor activity data into one secure platform, accessible only to authorized users.
  • Regular Backups and Monitoring: Safeguard your organization’s critical information with automated backups and 24/7 monitoring.

Planned Giving

  • Planned Giving Tracking: Manage bequests, trusts, and other legacy gifts with tools designed to track commitments and contributions.
  • Donor Education Tools: Equip your team with resources to engage donors and patients in meaningful conversations about leaving a lasting legacy in support of your healthcare mission.
  • Automated Stewardship: Ensure consistent follow-ups and acknowledgment for planned gift donors, building trust and long-term relationships.

Seamless Integrations

  • Seamless Data Flow: Sync information between Virtuous and your EHR/EMR systems for a complete view of donor and patient engagement.
  • Streamlined Reporting: Combine data from multiple sources to identify trends, measure impact, and inform strategic initiatives.
  • Custom Integrations: Leverage flexible APIs and integration options to connect Virtuous with your existing healthcare systems, ensuring alignment across departments.
Request a Demo

See how Virtuous is helping grow other Healthcare organizations.

“People feel much more connected to Lahai than they did before. Some of that is the content you put into it, but some of it is that we have the means to be sending things out. People feel much more connected to us, and that’s where we’ve gone from four major donors to a dozen by building relationships.”
David Eller
Executive Director

Virtuous helps Healthcare fundraisers:

Reduce your
admin time

Streamline processes with automation and efficient reporting.
Arkansas Children's Hosptial
View Case Study

Connect with
every supporter

Deliver personalized experiences to all your donors.
View Case Study

Break down
team silos

Share data across teams and make your organization more responsive.
Lahai-Health
View Case Study

Increase donor retention rate

Reached 68% Repeat Donor Retention Rate
RMHC of Omaha logo
View Case Study

BENCHMARK REPORT

Help your organization retain donors
and optimize fundraising efforts

Unlock Key Insights to Boost Donor Retention and Drive Growth.

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ENTERPRISE READY

Built for Scale 
& Security

Virtuous offers a modern scalable and secure platform built for the complex needs of growing nonprofits.

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Microsoft Tier 1 Partner

Built on Azure
Microsoft Data &
security processes

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Data Security

Leading encryption & security HIPAA Compliant
SSO

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Scalable & Extensible

Customizable Objects/Fields
Open API

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Single Sign On

Integrated into your existing security infrastructure
40+ Integrations

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hear from other healthcare fundraisers...

“When reporting, we can see how many donors we had for a specific campaign or how many donors were given to a specific project… Virtuous allows us to wisely choose where we need to focus our efforts, as far as some of our marketing and promotional information, where we’re lacking.”
Keri BurnetteVice President of Operations, West Cancer Foundation
“Now we can do more welcome series for specific donor groups. It’s enabled us to work more closely with our fundraising, development, and marketing teams – something we weren’t able to do previously.”
Ellen MarkowitzDirector of Development and Operations, JSSA
“The overwhelming message from our users is they now have better access to data. They can actually go in and interact with the information, learn more about their own portfolios, and see the other marketing activities that are happening across the organization.”
Matt PriceDirector of Customer Relationship Marketing, Arkansas Childrens
“Better care of our donors is the best thing we’ve accomplished thus far in utilizing the Virtuous system.”
David Eller Executive Director, Lahai Health
More Customer Stories

Customer Experience Team

Providing Partner & Playbook to Drive Success

Our Customer Experience team is committed to working alongside your team to ensure you are successful in achieving your goals:

  • White Glove Onboarding & Migration
  • 1-on-1 Training
  • Virtuous Academy Certification
  • Ongoing Personalized Support for Adoption
  • Robust Partner Network
  • Developer Tools
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The recognized leader in
nonprofit fundraising software

g2-user-love
G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Award for Virtuous
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"Virtuous automation allows us to respond to donors quicker than ever before, bringing another level of relationship with our donors.”
Paul S.VP of Development
“Virtuous is an easy choice because it's user friendly and has robust integrations that minimize manual data entry between systems.”
Troy W.
"We have loved the ease of use of Virtuous. We can communicate with donors based on their giving and preferences."
Meghan M.Senior Manager of Philanthropy Operations
"Virtuous allows our team to look in one spot for shared information on donors and supporters who are close to our mission."
Nydia S.Community Partnerships Coordinator
"Virtuous ties together different systems and is our main repository for donor data. It is the data silo killer for our organization."
Brad D.

Popular Resources for Healthcare Organizations

Your Quick Guide to Switching CRMs for Healthcare Organizations

What to look for in a Healthcare CRM—from core features to security and beyond.

Download Now
Download Now

A Donor Acquisition Strategy for Healthcare Organizations

Gain insights on enhancing donor acquisitions through  impactful strategies.

Read Article
Read Article

The CRM tailored for Healthcare Organizations

Save time and retain more donors with the only Responsive Fundraising Platform.

Request a Demo
Request a Demo

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

One platform. Unlimited fundraising possibilities.

Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.

Flexible, user-friendly CRM for engaging donors.

  • Learn more

Integrated demographic and wealth data for individual donors.

  • Learn more

Robust online donation experiences that grow giving.

  • Learn more

Enterprise-grade business intelligence and analytics.

  • Learn more

Recruit and mobilize volunteers with less effort.

  • Learn more

AI fundraising agent to scale personalized donor outreach

  • Learn more

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer