Featured Stories

The Twenty You Know

September 1, 2026

The Twenty You Know: What Happens When Donor Knowledge Stops Being Rationed

TL;DR Years ago I sat in a conference room with a printed list of names a model had ranked. That work eventually became two patents. At the time it was...

Dave Raley - How to Spark Growth In Your Recurring Giving Program

How to Spark Growth in Your Recurring Giving Program

End of Year Giving

12 Ultimate End of Year Giving Campaign Ideas for Nonprofits

How to Build a Donor Stewardship Plan Using Birthday Automations

How to Build a Donor Stewardship Plan Using Birthday Automations

Recent

15 Year-End Fundraising Strategies to Maximize 2024 Giving

November 22, 2024

15 Year-End Fundraising Strategies to Maximize 2024 Giving

We’re delighted to welcome Andrew Olsen to the Virtuous blog. As the Executive Vice President of Fundraising Solutions at DickersonBakker, Andrew is on a mission to help leaders increase mission...

Eliminate Data Uncertainty

November 21, 2024

Eliminate Data Uncertainty: Automate Accurate Updates with Virtuous

In the fast-evolving world of nonprofit fundraising, data is king. Yet, many organizations grapple with outdated systems and disjointed processes that hinder their ability to build strong, lasting donor relationships....

Diana Hoyt Ask a Responsive Fundraiser

November 21, 2024

Ask a Responsive Fundraiser: Retaining Younger Donors, Highlighting Missions, and More

Welcome back to Ask a Responsive Fundraiser, where we tackle some of the most pressing questions nonprofit organizations face in their quest to make a difference. This week, we welcome...

“What the Fundraising?” A Look at Mallory Erickson’s Latest Book

November 19, 2024

“What the Fundraising?” A Look at Mallory Erickson’s Latest Book

In this episode of The Responsive Lab podcast, Carly Berna and Stephen Boudreau are joined by executive coach, fundraising consultant, and host of the podcast, What the Fundraising, Mallory Erickson,...

Unlocking Efficiency with Modern Platforms: The Benefits of Switching to a Modern CRM (and why finance should be on board)

November 14, 2024

Unlocking Efficiency with Modern Platforms: The Benefits of Switching to a Modern CRM (And Why Finance Should Be On Board)

In today’s fast-paced nonprofit landscape, efficiency, transparency, and relationship-building are crucial. A modern Customer Relationship Management (CRM) platform can significantly impact how nonprofits manage donor relationships, track fundraising efforts, and...

Ask a Responsive Fundraiser Brantley Boyett

November 14, 2024

Ask a Responsive Fundraiser: Planned Giving Edition

Welcome back to Ask a Responsive Fundraiser, where we tackle some of the most pressing questions nonprofit organizations face in their quest to make a difference. This week, we welcome...

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer