Featured Stories

How Nonprofits Can Make the Most of Corporate Matching Gifts

June 17, 2026

How Nonprofits Can Make the Most of Corporate Matching Gifts

TL,DR:  Nonprofits leave  $4-$7 billion on the table each year in underutilized corporate matching gifts. [1] Why? Two things drive this gap:  But the programs continue to grow, with more...

Building Product-Centered Donor Experiences With Ben Webb

Building Product-Centered Donor Experiences

Building a Better Way to Fundraise With Derric Bakker

Building a Better Way to Fundraise

How To Adopt AI Without Destroying Your Culture With Tim Lockie

How To Adopt AI Without Destroying Your Culture

Recent

5 ways to level up your donor experience with Virtuous

September 18, 2024

5 Ways You Can Level Up Your Donor Experience

In today's fast-paced and digitally connected world, nonprofits face unique challenges in building meaningful relationships with donors. Many organizations still rely on traditional, one-size-fits-all fundraising strategies that fail to resonate...

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September 16, 2024

How Virtuous Can Help Eliminate Chaos and Frustration in Major Donor Management

Managing relationships with major donors can often feel like juggling too many tasks at once. Traditional approaches to major donor management, characterized by impersonal mass communications, a “one-size-fits-all” strategy, and...

Ask a Responsive Fundraiser Katy Beth Cassell

September 12, 2024

Ask a Responsive Fundraiser: Leadership Changes, Planned Giving, and More

Welcome back to Ask a Responsive Fundraiser, where we tackle some of the most pressing questions nonprofit organizations face in their quest to make a difference. This week, we welcome...

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September 10, 2024

Dana Snyder’s Guide to Expanding Your Monthly Donor Program

Welcome to Episode 1 of The Responsive Lab, the podcast where innovation and impact converge to transform the nonprofit world!  In this episode, your co-hosts, Carly Berna and Stephen Boudreau,...

year end (for partners)

September 6, 2024

A Successful 2025 Starts Now: Why End-of-Year Tech Evaluation is a Critical Part of Your Nonprofit’s Annual Planning

As 2024 winds down, nonprofits are busy with two main activities: executing their end-of-year giving campaigns and planning for the new year. A thoughtful annual planning process is a major...

Ask A Responsive Fundraiser - Mike Esposito

September 5, 2024

Ask a Responsive Fundraiser: Building Corporate Sponsorships, Authentic Connections, and More

Welcome back to Ask a Responsive Fundraiser, where we tackle some of the most pressing questions nonprofit organizations face in their quest to make a difference. This week, we welcome...

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donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer