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The Responsive Nonprofit Summit June 4-5, 2025

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The Virtuous Blog

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Featured Stories

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...
The 2026 Virtuous Benchmark Report for Education Nonprofits

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits
Building Sustained Giving Through Human Connection and Technology With Chris Larson

Building Sustained Giving Through Human Connection and Technology
Turning Program Metrics Into Fundraising Fuel With Chris Palombo

Turning Program Metrics Into Fundraising Fuel

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breakthrough recurring giving

August 16, 2024

How to Build a Breakthrough Recurring Giving Program

Having a recurring giving program is simply good for the long-term health of your nonprofit. Here's how to harness the power of storytelling and branding.
Ask A Responsive Fundraiser - Clay (1)

August 15, 2024

Ask a Responsive Fundraiser featuring T. Clay Buck

Welcome back to Ask a Responsive Fundraiser. This week, we’re excited to show off our spiffy new branding and even more excited to welcome T. Clay Buck to the column!...
Successful CRM conversions (1)

August 14, 2024

The Power of a Successful CRM Conversion: Real-Life Lessons from Nonprofits

Using a Customer Relationship Management (CRM) system at a nonprofit can significantly enhance the organization’s ability to build relationships, manage data, and drive successful fundraising campaigns. Successful CRM conversions are...
Virtuous_Inc5000PressRelease (1)

August 13, 2024

Virtuous Named to the Inc. 5000 for the Third Year in a Row

With a three-year revenue growth of over 551%, Virtuous ranks No. 916 among America’s fastest-growing private companies. PHOENIX, August 13, 2024 – Inc. revealed today that Virtuous, the leading Responsive...
Plan ahead year-end fundraising graphic

August 13, 2024

Plan Ahead: 6 Questions to Ask to Get Year-End Fundraising on Track

As we approach mid-August, you might think it’s too early to consider year-end fundraising, but now is a great time to start building a plan so you aren’t rushed as...
digital marketing nonprofits (1)

August 12, 2024

How Digital Marketing for Nonprofits Can Amplify Your Impact

It's essential to recognize that effective digital marketing is key to spreading awareness, attracting supporters, and advancing the cause.
Actionable tips and insights for personalizing
donor engagement with responsive fundraising.
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer