Featured Stories

How Nonprofits Can Make the Most of Corporate Matching Gifts

June 17, 2026

How Nonprofits Can Make the Most of Corporate Matching Gifts

TL,DR:  Nonprofits leave  $4-$7 billion on the table each year in underutilized corporate matching gifts. [1] Why? Two things drive this gap:  But the programs continue to grow, with more...

Building Product-Centered Donor Experiences With Ben Webb

Building Product-Centered Donor Experiences

Building a Better Way to Fundraise With Derric Bakker

Building a Better Way to Fundraise

How To Adopt AI Without Destroying Your Culture With Tim Lockie

How To Adopt AI Without Destroying Your Culture

Recent

breakthrough recurring giving

August 16, 2024

How to Build a Breakthrough Recurring Giving Program

Having a recurring giving program is simply good for the long-term health of your nonprofit. Here's how to harness the power of storytelling and branding.

Ask A Responsive Fundraiser - Clay (1)

August 15, 2024

Ask a Responsive Fundraiser featuring T. Clay Buck

Welcome back to Ask a Responsive Fundraiser. This week, we’re excited to show off our spiffy new branding and even more excited to welcome T. Clay Buck to the column!...

Successful CRM conversions (1)

August 14, 2024

The Power of a Successful CRM Conversion: Real-Life Lessons from Nonprofits

Using a Customer Relationship Management (CRM) system at a nonprofit can significantly enhance the organization’s ability to build relationships, manage data, and drive successful fundraising campaigns. Successful CRM conversions are...

Virtuous_Inc5000PressRelease (1)

August 13, 2024

Virtuous Named to the Inc. 5000 for the Third Year in a Row

With a three-year revenue growth of over 551%, Virtuous ranks No. 916 among America’s fastest-growing private companies. PHOENIX, August 13, 2024 – Inc. revealed today that Virtuous, the leading Responsive...

Plan ahead year-end fundraising graphic

August 13, 2024

Plan Ahead: 6 Questions to Ask to Get Year-End Fundraising on Track

As we approach mid-August, you might think it’s too early to consider year-end fundraising, but now is a great time to start building a plan so you aren’t rushed as...

digital marketing nonprofits (1)

August 12, 2024

How Digital Marketing for Nonprofits Can Amplify Your Impact

It's essential to recognize that effective digital marketing is key to spreading awareness, attracting supporters, and advancing the cause.

Actionable tips and insights for personalizing
donor engagement with responsive fundraising.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer