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The Responsive Nonprofit Summit June 4-5, 2025

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The Virtuous Blog

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Featured Stories

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

May 15, 2026

The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading...
The 2026 Virtuous Benchmark Report for Education Nonprofits

How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits
Building Sustained Giving Through Human Connection and Technology With Chris Larson

Building Sustained Giving Through Human Connection and Technology
Turning Program Metrics Into Fundraising Fuel With Chris Palombo

Turning Program Metrics Into Fundraising Fuel

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Ask a Responsive Fundraiser with Carly Berna

August 1, 2024

Ask a Responsive Fundraiser: The Benefits of Automation, Changing CRMs, and More

Welcome to the inaugural column of Ask a Responsive Fundraiser! I am so excited to share my experiences and the insights I gained from my decade in fundraising. This column...
5 Ways to Survive a CRM Breakup

July 31, 2024

5 Ways to Survive a CRM Breakup

Breaking up is hard to do, especially when it involves your Customer Relationship Management (CRM) platform. The process is daunting for a nonprofit, especially when there are multiple data sources...
Why Nonprofits Should Change CRMs now

July 30, 2024

Why Nonprofits Should Change CRMs Now: Empower Your Mission with Modern Tools

In the nonprofit sector, every resource counts, and efficiency is key to maximizing impact. One of the most crucial tools for managing relationships, donations, and communications is your Customer Relationship...
A Letter to Fundraisers

July 29, 2024

A Letter to Fundraisers, From a Former Fundraiser on Switching CRMs

Let me introduce myself: I have over a decade of experience in the nonprofit industry, most recently serving as the Chief Marketing and Development Officer for a $30M nonprofit. I...
T. Clay Buck headshot with Data Quality

July 26, 2024

Data Quality: Why It Matters and What to Do About It

You might want to be sure you’re sitting down for this: In 2016, the Harvard Business Review reported that poor-quality data cost US businesses $3.1 trillion annually. That was nearly...
How to Sell Your CRM Conversion Internally

July 19, 2024

How to Sell Your CRM Conversion Internally: A Strategic Guide

A Customer Relationship Management (CRM) system can be the lifeblood of a nonprofit organization. It impacts employees, donors, and processes. The right nonprofit CRM can make your job easier, allowing...
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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer