Creating Your Nonprofit’s Case for Support

How do you write a Case for Support?

The Case for Support is a document that tells your organization’s story, unifies your team, and explains why donors should give to your organization. This week on The Responsive Weekly, Diana Hoyt of Formula for Fundraising joined us to talk about creating your Case.

The Quick Summary

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Top Takeaways

• Your Case should be 3-5 pages long and is usually written by the Chief Development Officer.
• Diana recommends a four-part structure for the Case:
  • Part 1: Intro to the organization, its history, mission, accolades, impact.
  • Part 2: What are you doing NOW? What are you current programs, who do you serve, where do you work?
  • Part 3: Your vision. Explain the problem you’re trying to solve, and how you’re trying to solve it.
  • Part 4: Action plan. What does it take to solve the problem? What do you need?
• Use storytelling to connect donors immediately to the Case.
• Test your Case out on existing and potential donors. Ask for feedback on the document to see what resonates.

Megan Donahue

Megan Donahue is a writer specializing in all things nonprofit, content strategy, and the intersection of nonprofits and technology.

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