Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Responsive Nonprofit Summit • Free + Virtual

March 11-12, 2026

Respond '26 (User Summit) 👉 Register by 3/31 & save $300

May 27-29, 2026

Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

Contents

Summarize with AI

[Podcast] MaryEllen Dickey, CFRE, On Balancing Donor Acquisition & Retention

 

MaryEllen Dickey, CFRE, joins the Responsive Fundraising Podcast to share what she’s learned by leading donor development teams for the last two decades across social service, education, and healthcare nonprofits.

We also discuss the balance between donor retention and acquisition, the importance of channel-donor fit and multi-channel fundraising, and how to lead a donor development team well to prevent burnout.

MaryEllen, is Senior Vice President of Advancement for Diakon Lutheran Social Ministries. As such, she oversees a range of giving programs, including grants, major gifts, planned giving, corporate giving, endowments, and special capital projects, to support Diakon’s mission to serve those in need.

Before joining Diakon the beginning of 2007, MaryEllen was Vice President for Development at Good Shepherd Hospital and Rehabilitation Network, Allentown. In addition to completing a successful $40 million capital campaign that resulted in $52 million in giving, her department focused on creating its first chair, expanding numerous program endowments, and supporting the development of a health and technology center. She also has held planned giving and executive director positions with Lafayette College, Easton, and Lehigh University, Bethlehem.

author avatar
Virtuous Team

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
Get Responsive Fundraising Tips
Get updates delivered directly to your inbox.
Simplifying Donation Reconciliation: How Heartburst’s GiftSync Helps Virtuous Users Save Time and Strengthen Donor Relationships

Simplifying Donation Reconciliation: How Heartburst’s GiftSync Helps Virtuous Users Save Time and Strengthen Donor Relationships

At Virtuous, we believe generosity has the power to transform both the world and the heart of the giver. Our mission is to support nonprofits like yours in building stronger…
4 Virtuous Product Updates to Power Your Year-End Giving

4 Virtuous Product Updates to Power Your Year-End Giving

This time of year, every donation counts and every hour matters. For fundraising leaders managing year-end campaigns, the pressure is real. Every minute spent on manual work is time not…
8 Helpful Giving Tuesday Email Examples to Inspire Your Campaign

8 Helpful Giving Tuesday Email Examples to Inspire Your Campaign

End-of-year bustle doesn’t always lend itself to getting creative in fundraising campaigns. But when Giving Tuesday rolls around, sending out the same copy/pasted emails from last year just won’t cut…

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer