Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

Responsive Nonprofit Summit • Free + Virtual

March 11-12, 2026

Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

Contents

[Podcast] MaryEllen Dickey, CFRE, On Balancing Donor Acquisition & Retention

 

MaryEllen Dickey, CFRE, joins the Responsive Fundraising Podcast to share what she’s learned by leading donor development teams for the last two decades across social service, education, and healthcare nonprofits.

We also discuss the balance between donor retention and acquisition, the importance of channel-donor fit and multi-channel fundraising, and how to lead a donor development team well to prevent burnout.

MaryEllen, is Senior Vice President of Advancement for Diakon Lutheran Social Ministries. As such, she oversees a range of giving programs, including grants, major gifts, planned giving, corporate giving, endowments, and special capital projects, to support Diakon’s mission to serve those in need.

Before joining Diakon the beginning of 2007, MaryEllen was Vice President for Development at Good Shepherd Hospital and Rehabilitation Network, Allentown. In addition to completing a successful $40 million capital campaign that resulted in $52 million in giving, her department focused on creating its first chair, expanding numerous program endowments, and supporting the development of a health and technology center. She also has held planned giving and executive director positions with Lafayette College, Easton, and Lehigh University, Bethlehem.

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
Get Responsive Fundraising Tips
Get updates delivered directly to your inbox.
Turn Volunteer Hours into Dollars: Virtuous Volunteer + Double the Donation Integration

Turn Volunteer Hours into Dollars: Virtuous Volunteer + Double the Donation Integration

Your volunteers show up. They serve meals, mentor students, organize events, and give their time because they believe in your mission. But here’s something most nonprofit teams don’t realize: volunteer…
5 New Virtuous Capabilities to Personalize Fundraising and Save Time

5 New Virtuous Capabilities to Personalize Fundraising and Save Time

TL;DR– Donors expect personal, relevant experiences, but fundraisers are stretched thin.– New Virtuous product updates and capabilities focus on helping teams connect personally with more donors.– Automation and AI reduce…
Best CRM for Nonprofits in 2026: How to Choose the Right Platform for Your Organization

Best CRM for Nonprofits in 2026: How to Choose the Right Platform for Your Organization

TL;DR→ Choosing the best CRM for nonprofits in 2026 should match how your team fundraises today and how you plan to grow tomorrow.→ Modern nonprofit CRMs go far beyond donor…

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer