
The Lapsed Donor Letter That’s Killing Your Retention (And 5 Ways to Fix It)
A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading

A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading

TL;DR If you lead advancement at a college, university, or education foundation, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with major

How do you build a fundraising base that actually sustains your organization over decades? Most fundraisers know recurring giving matters, but few have a clear picture of what makes monthly
What does it actually take to turn program metrics into fundraising fuel? A lot of fundraisers know they need to share impact, but get stuck the moment they try to

TL;DR If you lead philanthropy at a hospital or health system, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with grateful patient

TL;DR If you lead fundraising at a faith-based nonprofit, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with appeals, follow-ups, and donor

“Nonprofits are not in the business of raising money. They are in a competition for connection.” I wrote that in The Generosity Crisis in 2022, and I believed it then.

TL;DR Picture this: A fundraising team gets pulled into a room. Leadership announces a round of layoffs, and another round is coming if revenue doesn’t climb. That scenario actually happened

Artificial Intelligence (AI) is no longer just a far-off concept—it’s a transformative force revolutionizing how work gets done, including in the nonprofit sector. While AI may seem complex, its everyday

As we wrap up 2024, we’re taking a moment to reflect on the past year’s successes, challenges, and lessons while looking ahead to 2025. We connected with many of our

As the year draws to a close, you are right in the middle of one of the busiest fundraising seasons of the year. It’s a time to double down on

We are thrilled to announce that Virtuous has again been recognized as a category leader in the G2 Fall 2024 Grid Report, winning 13 badges. This report uses actual user

In today’s fast-paced digital world, nonprofit leaders like you constantly seek innovative ways to keep donors, manage with limited staff, and juggle multiple responsibilities. One technological advancement stands out as

Using a Customer Relationship Management (CRM) system at a nonprofit can significantly enhance the organization’s ability to build relationships, manage data, and drive successful fundraising campaigns. Successful CRM conversions are

Breaking up is hard to do, especially when it involves your Customer Relationship Management (CRM) platform. The process is daunting for a nonprofit, especially when there are multiple data sources

The subscription economy is taking over. We have subscriptions for streaming, software, groceries, healthcare, and more. In fact, the subscription economy is projected to grow to $1.5 trillion by 2025.

Key findings from Giving USA 2024: The Annual Report on Philanthropy for the Year 2023, released today, report that individuals, bequests, foundations, and corporations gave an estimated $557.16 billion to
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.